Why Tim Cook is Bullish About the iPad

Tim Cook and the iPad Air 2

The latest iPad sales numbers – reported by Apple yesterday in their Q! 2015 financial call – were down on the same quarter the previous year by around 20%. Even though Apple sold 21 million iPads in the quarter, a number many rival tablets haven’t reached in all their time on the market, those results will not doubt generally be viewed as disappointing.

In the Q&A session that followed Apple’s rundown of results, Tim Cook was asked about how optimistic or bullish he remains about the iPad, following a couple of ‘disappointing’ quarters. His answers indicated that Yes, he’s still very bullish about the iPad. Here are some of the reasons he gave for that view:

– First-time buyer rates are high – above 50% in some parts of Europe and in China

– Customer satisfaction is off the charts and in usage and commerce share for tablets it holds dominant positions

– Although he says Apple is still learning what the upgrade cycle is for the iPad, he says it is clearly longer than that of the iPhone and is likely somewhere between iPhone and PC

–  Apple’s partnership with IBM and work being done in the enterprise is going very well, and that ‘can move the dial there’

– He doesn’t think we’ll see very different results in next few quarters’ results, but over the long haul he is very optimistic and bullish

All good points, and good to know.

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How to set-up and use Apple Pay on your iPad

Apple-Pay-iPad

image credit: Apple

When Apple Pay was first introduced along side the iPhone 6 and iPhone 6 Plus, the bulk of the attention for the service that allows customers to pay for products at participating stores that support NFC technology, was centered around the two new mobile devices.  After all, the new iPhones are the only Apple products that currently contain NFC chips capable of paying at merchant terminals.  While this is all true, few people realize that you can also use Apple Pay on your iPad.  Don’t worry, we’re not suggesting you walk into a Whole Foods store and buy your free-range eggs with your iPad, or attempt to pay for your next Big Mac at the Drive-Thru window–although that would be fun to watch.

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Latest iPad Sales Numbers Are Down: 21 Million Sold in Q1 of 2015

Apple_-_iPad Air 2

This afternoon Apple is reporting their results for Q1 of their financial year. While there were insanely large iPhone sales numbers reported, the iPad numbers were down.

21.4 million iPads were sold in the quarter – down from 26 million in the same quarter last year. Meanwhile, the iPhone smashed all its records – with 74.5 million sold in the quarter. Tim Cook noted that they sold 34,000 iPhone per hour, 24 hours a day, for the entire quarter. That’s unreal sounding.

I’m sure the iPad numbers will be looked at as disappointing, and Apple definitely didn’t seem to want to dwell on them. Tim Cook did not even say the word iPad in his introductory comments, while he talked a lot on iPhone, Mac, iOS, Apple Pay, Apple Watch, and even Project Red.

While there’s no reason to celebrate the iPad results this quarter, it’s worth keeping ‘disappointing’ iPad numbers in perspective. I don’t have numbers in front of me, but I’d venture an educated guess that there are very few other tablets (if any) that have sold 21 million in their entire history.

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Deals: 25% Off IconQ Boundless S3 Bluetooth & NFC Speaker (Black)

iConQ S3 Speaker

A Sleek, Slim, and Booming Bluetooth Speaker for Partiers on the Move

According to the clever folks at Stack Social, the IconQ Boundless S3 Bluetooth and NFC Speaker was one of the coolest products around at this year’s big CES event. And it’s our featured deal today at 25% off – so you can grab it for $59.

The Boundless S3 offers portability, sleek looks, and the latest in wireless technology – to provide great sounds whenever and wherever you need them.

Here are some of its notable features and specs:

  • Wireless Bluetooth Technology, version 4.0
  • Built-in mic for speakerphone capabilities
  • Near Field Communication (NFC) Technology: tap your NFC device against the speaker’s NFC logo and you’ll be connected to the speaker within seconds
  • 3.5mm input jack

COMPATIBILITY

  • Works w/ any Bluetooth-enabled devices. Including: Apple iPhone devices, Samsung Galaxy devices, and Samsung Note device.
  • For non-Bluetooth devices, the 3.5mm input jack connects any audio device with a headphone jack, including computers and MP3/MP4 players

You can check out more details on the Boundless S3 and place an order at this iPad Insight Deals page.

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Trials Arcade for iPad is motorcycle trick-riding fun with only one flaw

IMG_0420

Trials Frontier is a fun arcade-style motorcycle stunt riding experience. The whimsical graphics, unique bike controls, and intricate courses make the riding interesting, and you’ll find yourself laughing at your own crashes. Even at the very beginner levels, the bike responds well to inputs and you’ll quickly become more expert in jumping, wheelying, and flying through the air without landing on your head.

Trials Frontier is set in a dusty desert town. You play the part of an aspiring motorcycle trials rider. (For the uninitiated, motorcycle trials is the sport where you try to get you and your bike up, over, and around obstacles without falling or putting a foot down.) The town is populated with various characters, some friendly, some nefarious, and some who want your help. In order to help them you take part in motorcycle competitions, sometimes against the clock, and sometimes against one of the bad guys, collecting rewards for good performance. You’ll need those rewards to upgrade your bike and remain competitive as you pass through the many levels. Characters include a map-maker who needs your help charting desert territory, a bad guy named Butch who’s been terrorizing the town, and a damsel who needs your help to get rid of Butch and reclaim the town.

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How to set-up and use iCloud Drive on the iPad

iCloud Drive was first introduced with the release of iOS 8 & Yosemite last fall.  Once set-up on your iPad it replaces Documents and Data, where, up to this point, you stored your saved iWork documents.  All documents currently stored in iCloud will automatically be moved to iCloud Drive when you decide to upgrade.  One […]

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Review: Belkin QODE Slim Style for iPad Air 2

I’ve previously reviewed the QODE Ultimate and the QODE ThinType, and although I still had a few issues with each of those designs, there were some great stand-out features like the pressure sensor on the ThinType, and the magnetic auto-disconnect on the QODE Ultimate. In contrast, the QODE Slim Style for iPad Air 2, which […]

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iPad Art: Fly Free

Today’s featured iPad painting is titled ‘Fly Free’ and is the work of Deborah McMillion, aka Hotel Midnight – a long-time favorite here. Here’s the artist’s own introduction to this one, along with her listing of tools used in its creation: Oh that first initial feeling of freedom as the cables snap and the carousel […]

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Air Race Speed for iPad-An Entertaining Space Flyer

Air Race Speed is a fast and fun way for you to test your space-fighter pilot skills like Luke Skywalker in the famous trench-run finale to the original Star Wars movie. You use the iPad’s motion sensor or on-screen controls to guide a series of faster and faster ships through tunnels, past obstacles, and around […]

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iPad App of the Week: Kickstarter

Who doesn’t like great iPad apps? At iPad Insight we definitely do. With that in mind, we offer up a quick review of an excellent iPad app, or a few great iPad apps, here each week. Our weekly picks for Best iPad App of the Week are published here every Saturday. Check out all out […]

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The (5) most useful features in Safari on the iPad

The iPad really shines as a powerful media consumption device.  It’s also a great tool for finding and interacting with information on the internet as well as a repository for offline browsing of articles and links saved to your Reading List.  But how well are you really acquainted with all the benefits Safari for the […]

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