Apple’s December “Event” Wasn’t Much of an Event After All

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A few days ago, I wrote about Apple’s rumored “event” on Apps and Media that was supposed to take place this afternoon, wondering what it would look like. It turns out this wasn’t a public-facing event at all, which actually makes more sense. Instead, this was a small gathering of press and developers at a New York apartment that Apple keeps for more intimate events and demonstrations.

I wondered in my article if Apple might turn this event into an awards show type of affair, and it seems that they actually did. It was just on a much smaller scale than I was expecting, with the awards handed out in a very intimate setting in front of Apple staff, other developers and the small group of invited press. 50% right isn’t too bad.

As they usually do, Apple released their yearly list of award winning apps just a little while ago in its Newsroom at Apple.com. Some of the winners included Spectre Camera by Lux Optics as iPhone App of the Year, Flow by Moleskine as iPad App of the Year, and Affinity Publisher from Serif Labs as Mac App of the Year. I highly recommend scanning the entire list, so if you haven’t already, click the link above to check it out.

Apple also announced a couple of new Apple Music Awards tonight via the Newsroom. They were Billie Eilish as Global Artist of the Year and Lizzo as Breakthrough Artist of the Year. To go along with this new awards category, Apple has announced an actual event celebrating Eilish’s award. There will be a concert livestreamed from the Steve Jobs Theater on the Apple Park campus December 4 at 6:30 PM Pacific Time.

 


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