Ming-Chi Kuo has chimed in on iPhone pre-order sales and it’s good news for Apple out of the gate. Despite muted expectations, initial demand for the iPhone 11 and 11 Pro is strong.
Specifically, the Pro is in high demand in the United States, especially in the new Midnight Green color. Unfortunately, there are production constraints, which always seems to happen with new colors added to premium iPhone models. This is always the case, going back to the original gold model of the iPhone 5S.
Also predictable is the fact that the less expensive iPhone 11 is selling well in its new colors, green and purple. Even better for Apple, Kuo also says that there is increased demand for the iPhone 11 in China. It would be huge for Apple if their price cut and new approach of leading with the less expensive device could help them re-capture some much-diminished sales and share in one of their biggest markets.
I can’t ignore the fact that this bump could be fool’s gold for Apple. This initial demand may fade and iPhone sales may be just as predicted ahead of launch. However, if nothing else, these stronger than expected early sales numbers do seem to verify that Apple’s repositioning of the iPhone lineup was the right move. That, and making just enough of the right changes, such as colors, better battery life and better cameras, is enough to spur buyers to sign up. A good trade-in program and zero-interest loans don’t hurt, either.
Only time and a couple of quarterly numbers rundowns will tell if the iPhones 11 and 11 Pro will be more of the same from last year, or will bounce back from the XR, XS and XS Max’s lackluster sales. However, it certainly doesn’t hurt Apple for these new models to get off to a solid and encouraging start.