The iPhone XS, XS Max, and XR Are Official

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The new iPhones are here, and are exactly what we’ve heard from the leaks, so far, but the A12 sounds quite impressive.

  • Most durable glass “ever in a Smartphone.”
  • Space Gray, Silver, and Gold
  • IP68 water resistance.
  • Super Retina OLED Display. 5.8″, like the iPhone X.
  • The iPhone XS Max is 6.5″
    • The Max is to differentiate it, because the screen is bigger than a Plus.

  • Face ID should be faster in its 2nd Gen
  • The new A12 Bionic Chip
    • The industry’s first 7 nanometer chip.
    • 6.9 billion transducers.
    • 6 Core CPU. 2 High Performance, and 4 High Efficiency.
    • An Apple-designed GPU. 50% faster than the A11.
    • Neural Engine
      • 8 Core dedicated machine learning engine.
      • Dynamically moves tasks between processors.
    • A12 can process 5 trillion operations per second. Damn.

  • CoreML is getting a lot faster, and will also use less energy.
  • A12 Bionic will power better AR performance, on device.

  • New iPhone XS Camera Features

  • 12 MP Wide and Telephoto Lenses.
  • 1.8 Aperture on the Wide
  • 2.4 Aperture on the Tele
  • New sensor on the Front Facing Camera, as well
  • A big focus on the A12’s Image Signal Processor’s role.
  • The Neural Engine will do real-time analysis on pictures.
  • 1 Trillion operations on each photo taken.
  • Smart HDR
  • Portrait Mode should improve with the extra processing power
    • New Bokeh improvements in Portrait Mode.
    • Phil is REALLY excited about this- New depth slider in Edit mode for Portrait pictures.
    • Can go from f2 to f16. This is pretty cool for a built-in feature.

  • Video
    • 2x faster
    • Records stereo sound
    • Low Light Video was very impressive in the on-stage demo.

 

  • Battery Life
    • 30 minutes more battery life for the XS
    • 1hr 20 mins longer with the XS Max

 

  • Dual-SIM. They did it. The leaks were right.
    • Dual SIM-Dual Standby
    • Uses eSIM. Now the iPhone has built-in SIMs like the iPad and Watch. A single physical and eSIM everywhere but China.
    • Chine requires 2 physical SIMs, and they get a special model.
    • Looks like this will be available worldwide.

  • Environmental impact made the stage.
    • Touting that they run on 100% Renewable Energy.
    • Apple is setting a goal to end mining for component production
      • Using recycled tin in the Logic Board. 10,000 ton less tin must be mined to produce the boards.
      • More bio-based plastics and recycled plastics.
      • Touting the fact that Apple continues to support older devices.
      • Apple GiveBack
        • Apple will give value for a device, or will recycle it for free.

  • iPhone XR
    • Aluminum body
    • Colors, as expected.
    • IP67 water protection
    • Edge to edge LCD- Liquid Retina Display
    • 6.1″. Bigger screen than the iPhone 8 Plus.
    • Same operation as an iPhone X.
    • No 3D Touch, but has something called Haptic Touch in its place.
    • FaceID- the same hardware as available in the XS and XS Max.
    • Has the A12 Bionic chip. No little brother here.
    • Only a single camera system. The same 12 MP wide angle lens as the XS and XS Max.
    • They are doing Portrait Mode using Computational Photography. Taking a page out of the Google Pixel’s book here.
    • Battery life gives you 1 hr 30 min more batter life than the iPhone 8 Plus.

  • Pricing starts at $749. Preorders start on Oct 19. Ships on Oct 26.

 

  • iPhone XS and XS Plus Pricing and Availability

    • iPhone XS starts at $999. XS Max at $1099. No price reduction. Wah Wahhhhh.
    • Preorders for the XS and XS Max start Friday, with availability next week.
    • iPhone 7 and iPhone 8 remain in the lineup. The SE and 6 Plus are no longer with us.

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