All posts by jhrogersii

The Reasoning Behind the HomePod’s Design and Marketing is Surprisingly Simple

I’ve seen an interesting combination of concern, complaints, dismissiveness, and derision over the HomePod across Twitter, Apple blogs, and tech sites over the past few days. The preorder and announcement of the final release date for the device, as well as a lack of any other substantive Apple news at the moment seem to have stoked the fires of discussion and opinion.

I can understand many of the reasons, and I even agree with many of you that Siri isn’t on par with other digital assistants in many ways, that the HomePod’s high price could be a limiting factor, and that it is showing up more than fashionably late to a fast-moving party. However, despite the concerns and complaints, the reasons behind the design and focus of the HomePod still make sense if you look at Apple’s recent hardware and software efforts.

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Apple’s HomePod Details Now Clearly in Focus as Preorders Begin at 12AM Pacific [Or Not]

[Update: The HomePod did NOT go on sale at 12 AM PST as most Apple news outlets and I expected, breaking the usual iOS-based device release mold. Apple didn’t shut down the online Apple Store last night and the HomePod still isn’t available for preorder. Apple has not made any official statement, but it has been mentioned by several people on Twitter that Apple does an automatic refresh of their website at 6:01 AM PST every day. It is now expected that the link to preorder the device will show up then, but who knows? It’s also possible that Apple is running a massive social engineering experiment to see how well it has conditioned its fans to get up at odd hours to preorder devices. If so, then based on the number of comments I saw on Twitter early this morning, I say well played, Apple. Well played.]

[Update 2: I was able to order the HomePod with launch day delivery. I’m not sure when exactly it hit the Apple Online Store for preorder, but I know it was before 8 AM CST because I checked while stopped in rush hour traffic on the way to work, and there it was. I completed my order around 8 AM CST, but it was released between 10 to 30 minutes before that  I hope Apple avoids being this random with future preorders, but it is what it is.]

HomePod preorders begin in a little over four hours [nope], so if you live in the Eastern or Central Time Zones and are planning to get up super early, it might be a good idea to turn in early, or at least catch a nap if you can [a nap sounds somewhere between good and necessary today]. With this new hardware finally coming into clearer focus, now is a good time to recap some of the additional information that has come to light since the countdown to release started ticking earlier this week.

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Deals: Final Draft 10

Final Draft 10 is the gold standard when it comes to screenwriting and script software. It is used by 95% if all film and television producers, as well as the top studios, including Disney, Warner Brothers, NBCUniversal, MGM, Paramount, ABC, the BBC, and more. Final Draft 10 has also gained high praise in reviews from Macworld, PC Mag, 9to5 Mac, and CNET.
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Apple’s HomePod Arrives on Feb 9, but it’s Still Not Quite Finished

Apple has finally lifted the veil on its newest hardware platform. The company announced today that the HomePod will arrive on February 9, with preorders starting on Friday! However, it’s not all good news, as a couple of features are still delayed until later this year.

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Deals: HomeSpot USB-C Hubs for MacBook Pro

If you own a new MacBook Pro and have no desire to live the dongle life, then HomeSpot has you covered. Their USB-C Hub converts two of the laptop’s four ports into Thunderbolt 3, USB-C, SD, MocroSD, and two USB 3 ports, with a second model that adds HDMI, as well.

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Tips and Tricks: Creating and Marking Up PDFs in iOS 11

As a contractor, I can tell you that PDF documents are the industry standard in my world. You don’t have to fuss with security settings or worry about them being altered the same way that you do with a Word doc, or other editable document style. If I am sending a customer a quote, it’s going to be saved as a PDF. If I’m sending a scan of a hard copy of something- PDF. When I get blueprints and specifications for a job to look at for bidding- PFD. If I am sending out a final copy of a project submittal or owner’s manual- PDF. These documents were all created using something else, such as Word, Excel, AutoCAD, etc, but they all end up as PFDs in the end. As the full file name suggests, PDF is all about portability.

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Apple Slices: Bite-sized Apple News of the Week

Time to start up Apple Slices, our series covering some of the wide variety of Apple news of the week, for 2018. We have more on the battery throttling story that just won’t go away, Apple making big commitments here in the US,  the coming HomePod, and more. Time to eat!

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Google’s Pixelbook is One FINE Piece of Hardware

I used a Chromebook several years ago and I actually really enjoyed the simplicity of it. It was a super fast, super easy barebones computing experience. Few bugs. No viruses to worry about. No fuss. It shared the same instant on capability of the iPad, but it was even more to the point without the all the apps. That can be both a positive and a negative, but you might surprised by how much you can do in a browser until you actually try it.

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A Deal and a Giveaway: Cresuer Touchwave Bluetooth Earbuds and Tribe of Mentors Giveaway

Apple fans know that the AirPods are the current standard when it comes to fully wireless earbuds. Sure, there are higher priced models from Bose that have better sound quality, but aren’t quite in the same class design-wise. However, not everyone wants to drop $150 on a set of earbuds. Also, the AirPods shape just doesn’t fit all users. My wife is a perfect example of this, as they won’t fit in here ears at all.

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Reports of the Coming HomePod Release Are Starting to Trickle In

Last week, there was a report from tech analysts GBH that the HomePod would be released in the next 4 to 6 weeks. While I saw this news as potentially encouraging, I don’t usually jump on board with rumors until more than one source reports the same or similar news. Today we have a little corroboration that lines up with this timeframe

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2018 Predictions and Resolutions: Odds and Ends

We are halfway through the month of January, so the time for 2018 predictions and resolutions is at an end. This is a grab bag of items I’ve been thinking about that aren’t as critical as what I’ve already covered, but could still be in play over the course of the year.

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