iPad App of the Week: Instacart

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Instacart iPad app

Who doesn’t like great iPad apps? At iPad Insight we definitely do. With that in mind, we offer up a quick review of an excellent iPad app, or a few great iPad apps, here each week.

Our weekly picks for Best iPad App of the Week are published here every Saturday. Check out all out picks below and you’ll soon have a collection of stellar apps for your favorite tablet.

This week’s pick is Instacart, a service which delivers groceries to your doorstep within as little as one hour. It works with orders from local stores like Whole Foods Market, Costco, Kroger, The Food Emporium, Super Fresh and others depending on the area you live in.

As someone who spends a lot of quality time in a large grocery store at least once a week, and usually on Sundays, this sort of service has huge appeal – even if it means paying a bit extra once in a while to indulge some laziness.


Here’s a slice of the App Store description of Instacart:

*** Your first delivery is FREE and after that it starts at just $3.99 ***
Create a grocery order with a few taps, from fresh fruit and vegetables, to meat, seafood and home essentials. Our Personal Shoppers will pick and deliver your order in as little as 1 hour! Save time and take back your weekend!
– Order fresh produce picked just the way you like it
– Order from multiple stores at once
– Reorder previous deliveries with one tap
– Keep a shopping list of favorite items and share it with family & friends
– Set the delivery time that YOU want!
– Make changes to your orders in progress (update your cart before it’s delivered!)
– Save hours every week – not standing in line and driving to the supermarket!

The app is nicely laid out and easy to use –  so you can quickly find the items you want to order.


It should be noted that in addition to the $3.99 delivery fee Instacart does place a markup on the grocery costs. They don’t disclose details on the markup percentage, but reports I’ve seen mention 15-20%. Here’s more detail on pricing and delivery times, straight from the Instacart FAQ:

Delivery is free for your first order. After that, it starts at just $3.99 for two hour delivery and $5.99 for one hour delivery when you spend $35 or more. Delivery prices for your individual order are shown clearly at checkout.

We deliver from 9am to Midnight every day, depending on local store hours. On holidays, our delivery hours are subject to store holiday hours. You can view available delivery times for your area from the shopping cart.

So, at least for my family, this is not a replacement for regular grocery shopping trips, but more of a very nice lazy weekend option that’s a whole lot better than calling Pizza Hut. Or a great solution for a quick healthy meal on a week night when everybody’s had too long a work day to mess with going to the grocery store.

Dog Food

Instacart currently serves these areas: San Francisco Bay Area, Chicago, NYC, LA, Boston, D.C., Philly, Atlanta, Seattle, Portland, Houston, Austin, Denver & Boulder, and more cities are being added.

Here’s an App Store link for Instacart; it’s a free app and a universal app that runs on both the iPad and iPhone.

If you’re interested in more great iPad apps, check out our Best iPad Apps section!

Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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