Category Archives: Apple News

Hindsight Takeaways from the Apple iPhone Event

It’s hard to find too much from Tuesday’s event that stands out now, thanks to all of the leaks that spoiled the party. However, there were still some details and omissions that we didn’t all see coming, and some other things have become clearer in context. Let’s take a look at a few that I noticed going back over it all.

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Apple Continues Innovating on Their Turf and Their Terms

One of the most common media tropes regarding Apple and the iPhone is how “behind” the device always is and how the company no longer delivers any innovation. They never release anything new., right? There’s never been anything in an iPhone that an Android phone didn’t pull off first. Everyone in the tech media outside of Apple blogs says it, so surely this must be true. All Apple innovation ceased the moment Steve Jobs passed away. This is what we are all told over and over and over and over and over and over. And believe you me, the haters are out in full force today, as usual after an Apple event.

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Apple Slices- The iOS 11 Gold Master Leak Pours Forth its Secrets

Unless you’ve been living under a rock (or maybe concerned with serious, real life issues like deadly hurricanes), you have probably heard that someone at Apple spilled the beans this weekend. The iOS 11 Gold Master is out in the wild ahead of Apple’s event on Tuesday, and with it, most of Apple’s secrets and surprises, as well. It has been picked over by the tech media and developers and we now know a huge chunk of what Apple will show us on Tuesday. If you don’t like spoilers, read no further.

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So What Happened to Apple Doubling Down on Secrecy?

On July 20, I wrote an article about what we then were referring to as the iPhone 8 and ways that Apple may have been involved in those rumors to either sow misinformation or to control the media narrative about the device. One of the things I addressed in this article was Tim Cook’s comment five years ago that Apple would be doubling down on secrecy. At the time I wrote my post, Apple was coming off the great success of keeping all the details of iOS 11 completely hidden leading up to their WWDC Keynote, and it looked like Cook had made good on his promise of controlling all the information outside of the leaky supply chain.

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If You’ve Been Looking at the iPad Pro, This Week is a Great Time to Buy [Update- Sale Ends Tonight!]

As the new “default” iPad Pro screen size, the 10.5” model is the one that most users are going to gravitate toward. I may be a hard-core fan of the 12.9” model, but I can understand why. It’s cheaper, smaller, lighter, and packs just as much punch as it’s larger sibling.

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One Step Closer to iPhone 8- Apple Officially Announces Event on September 12

 

Anytime Apple schedules an event it makes news, and today is no exception. Case in point- even though the September 12 date has been common knowledge for over a week now, Apple’s stock hit an all time high after the release of the official announcement today. That is a level of reach into the both the culture and the wallets of consumers that even Samsung is likely still envious of.

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Apple Slices: The iPhone 8 Home Stretch Begins

It won’t be long now. The Beta versions of iOS 11 are hitting every week, and the rumors faster than that. We have component leaks. There have been pictures of possible screens, camera modules, wireless charging modules, and the 3D camera and infrared sensor that will be used for facial scanning. We also have a potential announcement date now, and may finally know the starting price. It’s all starting to come together. Let’s get to it.

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Last Minute iPhone Guide for the Eclipse Procrastinator [Updated]

If you are like me, you knew about the solar eclipse that is upon us today, but maybe you didn’t think ahead and prepare in advance….also like me, Oops. I had assumed that we would have a welding hood around with adequate protection, but it turns out that wasn’t the case, and it was too late for me to get any special “eclipse glasses.” However, you might be able to find some enterprising local kids out selling the ones they bought up on a street corner, like I saw this morning. I applaud their entrepreneurial spirit!

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Wired or Wireless- Has the iPhone 7 Changed How You Listen?

This time last year, we were being inundated with all of the reports and rumors of a new iPhone without a headphone jack. There was endless debate in tech blogs and on podcasts leading up to the release, then we had Phil Schiller telling us how “brave” Apple was. Then we had more hand-wringing and opinions after the new iPhone 7 and 7 Plus launched. It finally did die down after a while, but it was all anyone in tech was talking about for a LONG time.

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The iPhone 8 Rumors Are All Adding Up Now

I have been pretty critical of the insanity of this year’s upgrade cycle up to this point. It has been non-stop, wall-to-wall pictures and leaks and guesses, and worst of all, over-reactions and illegitimate comparisons with already released devices. However, with all of the money that is riding on getting real information on the iPhone 8 early, and with lots of sticky fingers and loose lips all along the supply chain, the details were eventually going to come out. Apple’s current focus on secrecy aside, this was all but inevitable.

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Apple Slices: New Devices Coming into Clearer Focus

As all Apple fans know by now, someone at Apple dropped the ball. An early firmware for the HomePod leaked after being uploaded to an Apple software server, and it has shed light on all kinds of things. Beyond some details on its namesake, we now have what looks to be confirmation of the shape and basic design of the iPhone 8, news LTE on an upcoming Apple Watch, and even details about an upgrade to the Apple TV. And this is only a small part of the news for the last week or so, so let’s dive right in.

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