Category Archives: Apple News

Apple Releases (PRODUCT)RED iPhone 8, iPhone X Folio Case

In the grand scheme of Apple releases, today’s is merely a blip on the radar. However, the release of the PRODUCT(RED) iPhones 8 and 8 Plus do extend the pattern of mid-year color additions to the iPhone line to a second year. If you recall, Apple released RED versions of the iPhones 7 and 7 Plus around the same time last year.

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Apple Hiring Google’s Former AI Chief Is REALLY Big News, But Don’t Expect Immediate Results

Photo Source: CNBC

So Apple made a bit of a splash out of nowhere this week. Google originally released a statement that John Giannandrea, their former Chief of Search and AI, would be taking a step back, but still working on some projects for them. However, it wasn’t long after when Apple turned the tables and announced that they had actually hired Mr Giannandrea to head up their machine learning and AI efforts. It’s a high profile and MUCH needed win for a company that has faced continuous challenges in this space.

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News That Apple Could Move Away From Intel Soon Shouldn’t Come as a Surprise

Today proved just how fickle, and even devastating, the Apple rumor mill can be. This is doubly true when the rumors come from someone with a reliable track record. Such was the case early this afternoon, when Mark Gurman (and Ian King) of Bloomberg reported that Apple will be moving away from Intel’s processors as soon as 2020. It touched off a firestorm of coverage and speculation, and also caused Intel’s stock to fall 6.4% by 3:30 PM Eastern today. Ouch.

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Apple Made Up Ground in Education Yesterday, But Still Has Plenty of Homework- Part 2

In my previous article, I covered some of the advantages that Apple and their new 6th Gen Pencil-compatible iPad holds for the education market. However, it isn’t all sunshine and rainbows. Apple still has plenty of catching up to do, and if they are serious about continuing to be a player in the education market, then yesterday is just the first step in that process.

Let’s take a look at some of the challenges that Apple still faces in the education market.

Challenges

Total Cost

I don’t think the price of the iPad alone is as much of a disadvantage for Apple on its own as some do (more on this below), but the total price of the tablet, case, and a stylus is still going to be an issue for Apple in the education market. Despite Apple’s price cut for schools systems, the addition of Apple Pencil support, and even the option of the less expensive Logitech Crayon, you still need a case if you don’t want an iPad to be smashed inside of a week. Also, will the on-screen keyboard be enough for general use, or do you have to fork over more for a Bluetooth keyboard, as well?

This total cost of ownership will be enough to scare away some school districts, especially when it comes to use with younger kids. Apple needs to prove that its support and management tools are as good as the say to partially offset this pricing disadvantage. It would also be smart for Apple to create some all-inclusive hardware packages that cover all of the options, so that schools don’t have to “roll their own” solutions with cases, keyboard, and the like to make iPads work as a practical, everyday school device.

Now, this was not announced at the event, but it was revealed afterward that Apple’s education department will directly handle the sales of Logitech’s new Rugged Combo 2 keyboard and case combo and their Crayon stylus, so that could ease some of the burden on schools in putting together solutions that work. However, the bundled price could still be a big problem for many. It is also interesting that neither of these products will be made available via retail. They are Apple Education offerings ONLY.

Modularity

Price aside, the fact that the iPad comes in so many potential pieces is a barrier to adoption for use with younger students. Between the device, a charger, a Pencil or Crayon, a case, and maybe even a keyboard, there is a lot here that can be lost. The older the students are, the less of a concern this becomes, but it is still a potential barrier to adoption.

iWork Still Needs Work

I was wondering how much Apple would improve iWork, but it does seem that their updates are more than just window dressing. Pages looks especially good and capable now.

However, in the past Apple has been guilty of swooping in and delivering what they bill as a big update to iWork, with little to nothing other than security updates for a year or more after the fact. That isn’t going to cut it against Google and Microsoft anymore. If Apple wants to be more competitive in education, these apps have to improve even more, and Apple needs to KEEP moving them forward. They have a lot to prove here based on their past track record.

Apple’s Student Discounts Don’t Go Far Enough

I see a lot of people complaining about the discounts and pricing that Apple is offering to school systems, but I really don’t think that is as much of a problem as some make it out to be. There are school districts that have already been able to negotiate better pricing that what we saw yesterday, and I’m sure that will continue to be the case.

The primary issue for schools is less about the hardware cost alone, and more about the cost of support. What Apple showed today looks like it should close that existing support gap significantly, but they have to deliver. In the past, we have seen Apple put on a good show only to stumble when it came time for the actual release, so we will all have to wait and see how the product works in the field before saying that Apple has succeeded here. Time will tell. If the support and management software is greatly improved, then Apple will see greater success in education sales.

All that aside, while Apple’s efforts for schools themselves are solid, it would be even better if they extended a little more support to individual students. Only Homeschooled and Higher Education students are eligible for any direct discounts at this point. I understand that there is a lot of room for abuse opening up even a small window of opportunity for such a wide age range of students to get a modest percentage off of an iPad, a Pencil, or even a MacBook Air. However, such a discount would go a long way toward helping Apple gain a better foothold in the education market again. The more pervasive Apple products are in the homes of students, the more apt school systems will be to support the use of their devices, even if they aren’t providing the hardware themselves.

Even if Apple only extended a direct discount to Elementary and Secondary students in districts that have adopted Apple products for use in their schools, it would still make a difference. The more of these students who buy and use Apple hardware at home when they are younger, the more that will continue to use them as they grow up and start making purchases on their own. If Apple cares as much about hanging onto a share of the education market as they seem to, then they need to offer more direct discounts to show it.

The Competition Isn’t Sitting Still

Apple is going head to head with Google and Microsoft in the education market. Neither of these companies is going to sit still while they make a move to get back into the game. Both companies have a lead in cloud computing and data storage. Both also have a superior suite of productivity apps (well, at least Microsoft does. Some of Google’s apps besides Docs aren’t all that great). Both seem to be committed to winning in this market. Both have considerable momentum at the moment, especially Google.

One Apple event and update isn’t going to move the needle against such committed competition. Apple is going to have to commit to a much faster pace of updates and roll outs of education-focused services to keep up. As I showed in my last article, Apple does offer some clear advantages, so there is a strong case to be made for them sticking with this market and continuing to spend the time and resources necessary to truly compete. That said, they would be better off abandoning this market than just paying it lip service while their two biggest rivals continue to eat their lunch. That is a very bad look, and it doesn’t go unnoticed. They need to prove that yesterday wasn’t just talk.

Conclusion

Apple is in a better position in the education market today than they were yesterday. How much better remains to be seen. We know what the iPad and the Pencil can do, and there is little doubt that this combo is going to sell very well in general at a $329 price point. But will it sell well directly to school systems? That is an entirely different matter.

Since the iPad and its hardware compliments are known quantities, the questions really are, how meaningful will the updates to iWork and other software be in reality, and will the management and support tools work as well as Apple portrayed in the event? If Apple has the right answers to both, then they should at least be able to stem their losses in the education market. Is that enough for them?

As good and positive as some of Apple’s moves were, this event wasn’t enough to put them back on the offensive in an area that used to be one of their biggest strongholds. Tim Cook tells us how much they love education, just like Steve Jobs before him, and we have seen that love displayed with actions in the past. What about now?

For this event to look like more than lip service designed to hold the status quo, there will have to be more coming, and it will need to come by this time next year. More updates and upgrades to iWork. More and better services. More support. More apps like Swift Playgrounds. If not, Apple won’t be able to hold onto the share of the education market that they have left, much less reverse the current trend back to growth. Will Apple still love education by the time WWDC rolls around, or will it slide back down the list of priorities? Only time will tell.

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Apple Made Up Ground in Education Yesterday, But Still Has Plenty of Homework- Part 1

Apple held its first major event of 2018 yesterday, as they revealed expected updates to the 9.7″ iPad and iWork, as well as their new Schoolwork software for Teachers and Apple School Manager device management suite for IT Departments. You have likely read all of the details since the event has been covered exhaustively, as any Apple event is. I won’t bore you with yet another run down. I’m a little late to the party, since my day job decided to interfere for the second time out of the last three Apple events, but I am all caught up after watching the video of the presentation and taking notes, and spending a little time thinking about the impact these new devices and software offerings may have.

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Analyst Predicts Large Revenue Growth for Apple Services

A few days ago, Morgan Stanley analyst Katy L. Huberty made an interesting prediction regarding Apple Services. While we have all been noticing the rise of this relatively new revenue source for Apple, and we also know that there is room for a massive growth, few have been willing to make any specific predictions about when that will happen and just how much it might be. This projection will likely be one of a growing number.

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More Details Emerge About Apple’s Education Event

As we get closer to Apple’s Education Event at 10 AM Central on Tuesday, March 27, we are starting to get more details. I think we all already had a pretty good idea that we would see the updated iPad that has been rumored for months. It also seems pretty obvious that we will see a few Apple software updates geared toward education. Then there was the rumored update and price cut to the MacBook Air, as well. Now we have a few more blanks filled in.

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Apple’s Investments in R&D and the Future

The most common recent complaint about Apple, especially among the tech media and Apple enthusiasts, tends to be a perceived lack of innovation in recent years. Much of this is based on the fact that Apple made huge strides in several core computing and mobile tech categories from the late 1990s to the 2010s under the leadership of Steve Jobs.

While it is true that Apple hasn’t an iPhone or iPad-level hit since Jobs’ passing, it isn’t as if the company is standing still. The Watch has become a nice slow-burn success story, the Mac is still selling strong, iPad sales are turning around, Apple now has a fast-growing Services business, and they are closing in on becoming the first company in the world with a trillion dollar valuation, as well. However, while all of that can’t be dismissed, the lack of a slam dunk product over the last 7 years, some high-profile struggles with software, and the current negative impressions of Siri feed this lack of innovation narrative.

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Apple Has Applied for Another Virtual Keyboard Patent

Photo Source: Patently Apple

There is a lot of smoke on the topic of touch and virtual interface for there not to be a fire somewhere. We have the Touch Bar that Apple added to the MacBook a couple of years ago. A couple of weeks ago, Apple was awarded a patent for a clamshell device with an OLED keyboard. Now, as reported by Patently Apple, an Apple patent application for a virtual keyboard that was filed in 2017 was published just a couple of days ago. Where the awarded patents was fairly open ended, this application has some valuable specifics and diagrams,

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Apple Announces Education Event in Chicago on March 27

So it looks like we won’t have to wait until WWDC for some new Apple hardware and software announcements. While the AirPower charging mat and new wireless charging case for the AirPods will likely still get the press release treatment, Apple sent out surprise invites to an education-centric event on Tuesday, March 27 earlier today. Rather than holding the event at Apple Park or in San Francisco or San Jose like recent events, they are setting this one up at Lane Tech College Prep School in Chicago. The announcement comes with the tag line, “Let’s take a field trip.”

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Let’s Tap the Brakes on the New 11” iPad Pro Rumors

The hot Apple rumor du jour is that we will be getting a brand new 11″ iPad Pro alongside a refreshed 12.9″ version at WWDC. iPad Pro rumors are nothing new right now, as we have been hearing reports of new Pros with Face ID, no Home Buttons, and much slimmer bezels since late last year. However, today’s report from the Taiwan-based Economic Daily News adds a new twist in predicting that the current 10.5″ model will jump up to a larger 11″ screen.

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