While Apple is bringing us lots of handy and interesting new feature additions in iOS 12, it is Siri Shortcuts that shows the most potential to enhance how we use their mobile devices. This broard range of new features promises to bring AI and machine learning capability front and center for iOS users, give us more flexibility to create remote actions, and also give developers a better chance to integrate with Siri.
In short, Shortcuts has the potential to change the way we see and use Siri. That makes it a potential game-changer for Apple. However, right now it is still just potential. Will it be realized?
These days, the rumor mill is feeling like a swinging pendulum. A little over a month ago, we had the rumor that one of the new iPhones would have a plastic, multi-colored body. That one never sounded realistic, but that didn’t keep it from making the rounds. More recently, there was the story that three of the coming iPhones would have OLED displays. This went against months of reports that the 6.1″ least expensive model would have an LCD screen in the interest of keeping the cost down. That didn’t prevent it from hitting all of the big Apple blogs and many other tech sites. Now the rumor mill is flip-flopping again.
Remember your teacher or parent’s definition of insanity? Doing the same thing over and over and expecting a different result. Evidently, analysts and brokers need constant reminders of this when it comes to Apple and the rumors that surround the company and its products. I say that, but despite numerous examples, we keep treading over the same old ground over and over and over and………
There has been a lot of talk about Apple’s growing suite of Services over the last year, and the fact that they, rather than hardware, may be the future profit center of the company. However, yesterday’s Apple Maps search and directions outage was a wake-up call that the company’s cloud offerings aren’t quite there yet.
Almost a week out from the WWDC Keynote, the reviews of Apple’s new software features and improvements are overwhelmingly positive. Their focus on performance and small details will benefit all users, not just those with the latest devices. Siri got what could turn out to be a huge boost from the new Shortcuts feature, which will be opened up for developers to finally get real access to Apple’s digital assistant. Apple also focused some well-deserved attention on macOS to round out a Keynote full of new goodies.
However, despite all of the welcomed additions, there were several things that people were ether hoping or expecting to see that we didn’t get on Monday. Let’s take a look back and some of the misses from WWDC.
Yesterday’s WWDC Keynote certainly wasn’t as exciting and feature packed as last year’s, especially thanks to the lack of new hardware announcements. However, it did bring us a pretty solid set of new software features and improvements. There were also some things that were oddly missing in action, but for this segment, I’m going to focus on the positives. Let’s take a quick look back at the Keynote.
The WWDC Keynote starts at 10 AM Pacific on Monday, June 4th. That translates to 11 AM Mountain, 12 PM Central, and 1 PM Eastern Times.
How to Watch
Streaming via the Web
If you are using a Mac or iOS device, you can livestream the video using Safari. Just go to this address and check it out live. It may also be possible to watch the stream on other platforms using a recent version of Firefox or Chrome. If you are running Windows 10, you can definitely use Microsoft Edge to get your live view.
Streaming via the WWDC app
If you prefer native apps to Safari on your iOS device, just download the free WWDC app in advance of the event, and the livestream will be available for you to stream.
If you have an Apple TV, the livestream of the Keynote will be available via the Events app.
While live-blogging was necessary to follow Apple events before we had access to live video, they still remain quite popular. Many tech sites and Apple blogs still do this because there are plenty of Apple users who prefer the sense of community direct interaction you get with the live information and opinion from experts on site.
Here are a few notable liveblogs for your viewing pleasure:
The Mac Observer
The WWDC Keynote is tomorrow, and predictions are everywhere. Although, just like mine, most seem to be nothing more than guesses. Some may be more educated than others, but it feels like there is even less solid information out there this year than last, and that’s saying something. Apple may struggle keeping hardware a secret, but they seem to have the software side down on lockdown.
I’ve covered predictions relating to Siri, the iPad Pro, the Apple Watch, iOS 12, and Services over the last three weeks. Now, as we enter the final stretch toward the big event, here are some of the best of the rest that I hope we will see tomorrow.
We are now one week out from the WWDC Keynote, so the rumors should start to pick up a little in the coming days. As with all of the recent editions of this event, iOS is expected to be the star of the show. However, it’s a little harder to say how far the improvements will reach after Mark Gurman reported earlier this year that the bulk of new features have been pushed off until iOS 13, and that iOS 12 will be more centered on fixing bugs and increasing stability. According to this report, Apple will now focus on the next two years of iOS development at a time, rather than force-marching its engineers to meet constant and sometimes unrealistic one-year features delivery deadlines.
This move is disappointing in a way, because the report made reference to some BIG improvements that may have been on the roadmap for iOS 12 before Craig Federighi stepped in, including redesigned Home Screens for iPhone and the iPad. I’ve been wanting to see this for the last three years, so it was disappointing to see how close we were to finally getting them. However, in the long term, this is probably the right decision, and it should deliver us a consistently better and more stable iOS. So with this news from February fresh in our minds, what can we expect to see next week?
I’ll start off by saying that I’m not writing this article to make any excuses for Apple. By being far less than transparent in how they handled the iPhone 6 Plus “bendgate” when it occurred in 2014, they set themselves up for PR problems now that details of what they knew in advance have been made public. They made their bed, and now they will take a few deserved lumps for it. I just don’t understand why people are surprised by what they did and why.
I guess I just don’t buy into the notion that Silicon Valley companies all work off of exceptions to the rules that govern the actions of publicly-traded companies in other industries. While Apple, Google, Facebook, Samsung, Amazon and the like may look and often act differently than their non-tech contemporaries in many ways, at their cores, they still play by most of the same rules. When it comes to the business side, they really aren’t that different from other Fortune 500s. Risk management is one such area, and we have plenty of examples of how Apple handles such issues on a very public stage before.
The WWDC Keynote is only two weeks away, so we should start hearing bits and pieces about what will be covered at the event. However, if last year is a guide, we should also expect some surprises. While there were rumors of a new 10.5″ iPad Pro leading up to WWDC 2017, no one knew about the new iPad-specific features that were coming to iOS 11.