Category Archives: Apple News

Are Apple’s iPhone 8 Production Cuts a Red Flag, or Business as Usual?

I wrote about iPhone 8 sales a few weeks ago, as reports were beginning to infer that the device was performing poorly so close to its launch. There is more grist for the rumor mill this week, as there are reports that Apple has scaled back production by more half. On the surface, this move seems to indicate that the phone is selling well below Apple’s expectations, especially when paired with Reuters’ report that the iPhone 7 is outselling the 8 right now. However, these individual reports still can’t be viewed in a vacuum. Let’s step back from the ledge for a second. and try to put everything in context.

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It’s Time for Apple to Revamp the Preorder Process

Let me rephrase that- it’s PAST time for Apple to revamp their arcane preorder system. Apple asking people to wake up between midnight and 3 AM (depending on where they live) and fight their way into the queue to get the latest gear within a month or two of launch has just gotten more and more ridiculous as time has gone by. When the iPhone went on sale over ten years ago, people went and camped out and stood in long lines at Apple Stores, carrier locations, and other retailers to get their hands on one early. However, Apple gradually did away with the mass lineups using the preorder process. Now we have ample evidence that this system, at least as it is currently implemented, has also reached its logical limits.

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The iPhone 7 Surprisingly Topped All Smartphones in the First Half of 2017

According to a report from market research firm IHS Markit, the iPhone 7 and iPhone 7 Plus not only sold better at home in the US, but also outsold all comers worldwide in the first half of 2017. To be honest, I found this report to be a big surprise. Apple has always been able to hold serve in North America, but worldwide sales of current gen iPhones has been an issue for them in the past due to pricing. In fact, Apple continues to struggle to gain a stronger foothold in China, and is still trying to get off the ground in India. Add to this the fact that the rumor mill for the iPhone X was absolutely insane, keeping many from upgrading last year, and you have surprising sellers in the iPhones 7 and 7 Plus.

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Not so Uncool After All- iPhone is Incredibly Popular Among Teens

A few years ago, when Samsung started their big advertising push in support of the Galaxy S line of phones, one of the focuses of those commercials was that the iPhone was old and passé. The Galaxy S was billed as the “Next Big Thing,” while the iPhone was set up as the phone for your parents. We all know what that means by association- the iPhone isn’t cool anymore.

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Futuremark Debunks the Myth that Apple Slows Down Older iPhones With Updates

Image Source: Futuremark

The belief that Apple purposely slows down older iPhones with iOS updates is one of the oldest tropes thrown around by Apple critics. They almost universally believe that this is done to bait less sophisticated users into upgrading to newer iPhone models more often than they might otherwise. Considering that Apple typically offers three or four years of iOS updates for any given device, this is about the only straw the haters can grasp at when it comes to Apple and upgrades, especially in comparison to the inconsistent availability of Android updates for many devices.

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Apple is Expanding its AI Efforts with Acquisitions

Apple acquired a small AI-focused messaging startup Init.ai earlier this week. This is just the latest in a string of recent acquisitions for Apple that have all been related to AI or machine learning. Last week saw Apple purchase the French computer vision company Regaind. Earlier in the year Apple also purchased SensoMotoric Instruments and Lattice.

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Understanding People’s Emotional Reactions to Apple

If you are an Apple fan, I’m sure you are aware of the emotional reactions that the company brings out in people, both good and bad, positive and negative. Apple’s most ardent supporters are often referred to as the ‘faithful’ and even labeled as a cult because of the strong devotion that some of them have to the company. On the flip side, you have the “haters” who tend to go to great lengths to deride Apple and anything they see as being associated with the company, and insult anyone they see as a follower. If you are an Apple fan like me, you have likely been called an “iSheep,’ a mindless follower, or far worse before.

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AirPower- What’s In a Name?

Apple teased its coming wireless charging pad during its iPhone event last week, but we didn’t get too many details. We know that it is compatible with the Qi wireless charging standard, and that Apple has said that they may include compatibility with other Qi-compliant devices. We also know that it will work with the new iPhones 8, 8 Plus, and X, all Apple Watches, and Apple’s AirPods with the new Wireless Charging Case that is coming soon. But that’s about all the news that’s fit to print, for now.

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Apple Preorders Start Tomorrow: So Who’s Getting Up at Midnight PST?

Most of the sane people you know who are Apple users and are interested in upgrading their phones or watches will just head to Apple.com or use the Apple Store app when they have a chance over the weekend and get squared away. No big deal. It’s just a phone or watch, right? Yeah. For better or worse, that’s not me.

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Hindsight Takeaways from the Apple iPhone Event

It’s hard to find too much from Tuesday’s event that stands out now, thanks to all of the leaks that spoiled the party. However, there were still some details and omissions that we didn’t all see coming, and some other things have become clearer in context. Let’s take a look at a few that I noticed going back over it all.

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Apple Continues Innovating on Their Turf and Their Terms

One of the most common media tropes regarding Apple and the iPhone is how “behind” the device always is and how the company no longer delivers any innovation. They never release anything new., right? There’s never been anything in an iPhone that an Android phone didn’t pull off first. Everyone in the tech media outside of Apple blogs says it, so surely this must be true. All Apple innovation ceased the moment Steve Jobs passed away. This is what we are all told over and over and over and over and over and over. And believe you me, the haters are out in full force today, as usual after an Apple event.

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