If you haven’t already seen it, Austin Carr and Mark Gurman published an interesting and very well-sourced profile on Tim Cook’s time at Apple.

If you haven’t already seen it, Austin Carr and Mark Gurman published an interesting and very well-sourced profile on Tim Cook’s time at Apple.
The last two weeks have brought a fresh flood of information on Apple’s Project Titan automobile project. Supposedly Apple is in talks with multiple automakers over potential manufacturing deals, and reliable sources such as Mark Gurman and Ming-Chi Kuo think a fully autonomous Apple Car could arrive as soon as 2025. What form or function that vehicle takes on is still anyone’s guess.
Photo Source: @iMatteo on Twitter
It’s February 1st, which puts us a month to a month and a half from new Apple hardware and possibly an Apple event. While we already expect new iPad Pros, an updated iPad Mini, and possibly a re-designed iMac with an M-series processor, it’s hard to imagine another Apple event passing without their most poorly kept secret, the AirTags, finally coming in for a landing.
On Wednesday, Apple released some huge quarterly sales numbers for what they call the first quarter of 2021, but most of us recognize as the 4th quarter of 2020 by the calendar. They beat every expectation that the street held and set records for revenue. Every product category was up, some by really surprising amounts. It felt as close to the late 2000s and early 2010s, when every quarter successive quarter brought news like this, as we can get today.
There was additional Apple sales news yesterday of a more specific nature. The company stopped officially releasing device sales numbers a few years ago, but that certainly hasn’t stopped analysts from projecting them for us by various means.
Rumors that Apple is working on a new folding iPhone are nothing new. I wrote about a report on Apple testing folding screen prototypes from Samsung from the Chinese-language site EDN back in November. However, when such reports come from Mark Gurman at Bloomberg, it’s worth a lot closer consideration.
A new article from Inc earlier today poses an interesting question: What if Apple had ceased to exist in 1996?
Information from the supply chain is starting to flow as we get closer to new Apple devices going into production. There was a bit more today from a couple of usual suspects covering a couple of different iPads and the Mac.
Mac users everywhere rejoiced when Apple dumped their butterfly keyboard design for a tried and true scissor switch mechanism last year. Now the keyboards on newer Macs, as well as the Magic Keyboard for the iPads Pro and Air, have the latest and greatest design and Apple fans have made it very clear that they’re in favor of the switch.
While I’m not eager to see Apple fooling around with their key mechanisms again anytime soon, I am intrigued by the possibilities that may be in store for the keys themselves based on a patent they were awarded today.
There are rumors of a couple of new features that are coming to the iPad over the next two years. One of them is a software feature I’ve wanted for a few years. The other is a hardware feature that could be a new step forward for Apple’s tablets.
According to a recent Bloomberg report, Microsoft is finally getting into the custom silicon business. It looks like they are starting down this road primarily to aid their cloud and server business, but it’s hard to believe they wouldn’t have future plans to bring these new ARM-based chips to their Surface Pro X and other future models, replacing Qualcomm’s SQ1 and 2 processors.
There is evidence that Apple will be releasing some kind of new hardware at 5:30 AM Pacific today. This weekend I predicted that Apple’s rumored AirTags or a possible Apple TV would be the most likely candidates. This was just a hunch, based on various reports from the previous months. AirTags were supposedly done and ready, while an Apple TV is in development and the AirPods Studio ran into some delay. Continue reading