Category Archives: Apple News

Apple’s Investments in R&D and the Future

The most common recent complaint about Apple, especially among the tech media and Apple enthusiasts, tends to be a perceived lack of innovation in recent years. Much of this is based on the fact that Apple made huge strides in several core computing and mobile tech categories from the late 1990s to the 2010s under the leadership of Steve Jobs.

While it is true that Apple hasn’t an iPhone or iPad-level hit since Jobs’ passing, it isn’t as if the company is standing still. The Watch has become a nice slow-burn success story, the Mac is still selling strong, iPad sales are turning around, Apple now has a fast-growing Services business, and they are closing in on becoming the first company in the world with a trillion dollar valuation, as well. However, while all of that can’t be dismissed, the lack of a slam dunk product over the last 7 years, some high-profile struggles with software, and the current negative impressions of Siri feed this lack of innovation narrative.

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Apple Has Applied for Another Virtual Keyboard Patent

Photo Source: Patently Apple

There is a lot of smoke on the topic of touch and virtual interface for there not to be a fire somewhere. We have the Touch Bar that Apple added to the MacBook a couple of years ago. A couple of weeks ago, Apple was awarded a patent for a clamshell device with an OLED keyboard. Now, as reported by Patently Apple, an Apple patent application for a virtual keyboard that was filed in 2017 was published just a couple of days ago. Where the awarded patents was fairly open ended, this application has some valuable specifics and diagrams,

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Apple Announces Education Event in Chicago on March 27

So it looks like we won’t have to wait until WWDC for some new Apple hardware and software announcements. While the AirPower charging mat and new wireless charging case for the AirPods will likely still get the press release treatment, Apple sent out surprise invites to an education-centric event on Tuesday, March 27 earlier today. Rather than holding the event at Apple Park or in San Francisco or San Jose like recent events, they are setting this one up at Lane Tech College Prep School in Chicago. The announcement comes with the tag line, “Let’s take a field trip.”

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Let’s Tap the Brakes on the New 11” iPad Pro Rumors

The hot Apple rumor du jour is that we will be getting a brand new 11″ iPad Pro alongside a refreshed 12.9″ version at WWDC. iPad Pro rumors are nothing new right now, as we have been hearing reports of new Pros with Face ID, no Home Buttons, and much slimmer bezels since late last year. However, today’s report from the Taiwan-based Economic Daily News adds a new twist in predicting that the current 10.5″ model will jump up to a larger 11″ screen.

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Apple is Taking a Second Run at the Magazine Business Thanks To a Big Aquisition

(Photo Source: texture.com)

Apple is anything but boring. You never know when a crazy rumor will come out, a patent for something off the wall will be awarded, or like today, they will buy a company out of the blue. My family and I were on a trip this weekend and driving back today. Before we left the hotel, I took a look around Twitter, Flipboard, and Apple News to see if there was anything going on that I needed to be aware of. There was little of note, and nothing that I needed to jump right on. I ended my driving shift after 2 1/2 hours only to find out that Eddy Cue announced Apple’s acquisition of popular subscription magazine service, Texture.

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A Low-Cost MacBook Air Could Be a Big Seller for Apple

Last week, Ming-Chi Kuo of KGI Securities predicted that Apple will release a new 13″ MacBook Air with a lower price tag sometime in the second quarter. I find it interesting that a device many of us thought had been left for dead in the wake of the super-thin MacBook a couple of years ago still proves its worth in their product lineup. That is some remarkable resiliency, especially in the fast-moving tech world.

At one time it was the latest and greatest. The MacBook Air was the super-thin, super-light premium laptop that all comers were judged by. Now, it seems that it will be further confirmed in its role as the low-end value option in Apple’s laptop lineup. However, with the right combination of upgrades and concessions, it could still have one more good run before finally heading off into the sunset.

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KGI Reports: Apple to Release Refreshed AirPods and New Over-the-Ear Headphones in 2018

I’ve been wondering where Apple would go next with wearables. Today, we have a report from the ever-busy Ming-Chi Quo indicting that Apple will be following up their very successful AirPods with a brand new set of Apple-branded over-the-ear headphones.

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Would You Subscribe to Apple Hardware?

A few days ago, Christopher Mims of the Wall Street Journal wrote a very interesting article that poses an even more interesting question- Would you sign up for a yearly subscription for Apple hardware?

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Apple Still Far Out in Front When it Comes to Tablets

According to the latest numbers from IDC, the iPad is maintaining the forward momentum that Apple kicked off with the release of the lower-cost iPad early last year. Apple is at the top of the tablet heap with around 26% market share worldwide.

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Apple Slices: Bite-sized Apple News of the Week

It’s been an up and down week for Apple

It’s been a week of highs and lows for Apple with some good news, some not so good, and other stories that seem to go either way depending on who’s doing the reporting. Let’s get into some of the highlights.

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Apple Needs to Make Siri Great at Something

With the HomePod showing up on my doorstep next Friday, I’ve been doing some thinking about Siri lately. Why is the overall impression of Apple’s digital assistant so negative? There are recent surveys and tests showing it as being competitive with Alexa, Google Assistant, and Cortana in some areas. There is real evidence that many “normal” users aren’t as dissatisfied with it as we in the tech community and the “Apple bubble” are. So what is the problem? Where is the disconnect?

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