Category Archives: Apple News

WWDC 2018 Wishlist Part One- Siri

The 2018 WWDC Keynote is just a little over three weeks away. Apple routinely gives us about two hours worth of new software, hardware, and services. With the past as a guide, we can expect to see all of the latest on macOS, iOS, watchOS, and tvOS. We will also see any updates that are coming to Apple’s services, such as iCloud, Maps, News, and Music. Hardware announcements and previews come and go, but I would expect to see the new iPad Pro at the very least.

As we move closer to the Keynote, I’ll be making predictions/wishlists on several of the things that I think we will or won’t hear about on Monday, June 4th. I am going to start the ball rolling with one of Apple’s biggest weaknesses at the moment- Siri. There is absolutely no doubt that we will hear a lot about what Apple is up to to improve the service. The question is, how will it go? Does Apple have anything real and tangible to show us?Will it be more window dressing like the last few years, or will we see something more this time.

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Apple Doesn’t Need to Make a Round Watch Because Their Design Won Out

Yes, I know. Apple blogs and tech sites are making claims because 9to5Mac found a patent the company was awarded covering a Watch with a round face. Ever since the Apple Watch was released, some potential buyers and fans of traditional watch design have been insisting that Apple HAS to adopt a rounded design, or risk being left behind. Despite Patrick Austin of Gizmodo’s assertion that the “…Round Apple Watch Dream Won’t Die,” history hasn’t agreed so far.

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Jean-Louis Gassée Nails It

Former Apple executive Jean-Louis Gassée has been known to tell it like it is when it comes to his old company. It is always worth listening to, as he has a very unique perspective on Apple, from both the inside and the outside. He also brings a wealth of general knowledge of the tech industry, having done everything from working at HP in the early days of computing, founding his own company and creating BeOS from the ground up after leaving Apple, spending time working on PalmOS, and most recently working as a venture capitalist.

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Apple is Making Serious Moves with Apple News

It has been quite a two month run for Apple News. The app has already gained increasing traction and popularity since Apple made several upgrades in year two. I can see this from direct experience, as iPad Insight routinely sees a higher number of views on Apple News than we do from the web or Flipboard. And as we have gained followers, those numbers have progressively increased. It is a very good publishing platform with a lot of forward momentum right now.

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Rightside Up- Apple’s Stock Price Quickly Goes From Bust Back to Boom

What a difference a week can make. Last weekend, the pessimism was flowing as everyone just knew Apple was going to get theirs on Tuesday. Earnings would be down, iPhone sales would be down overall, the X would be confirmed as a “flop,” and all of the tech press and analyst predictions would be confirmed. Only it didn’t quite go as many in the tech and financial communities thought it would.

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We Have the Proof- Supply Chain Sources Can’t Tell How Well the iPhone Sells

Since the third quarter of last year didn’t cast enough doubt on using sources in the supply chain to predict iPhone sales, maybe their latest abysmal failure will. We should be able to put it to bed now, and any analyst or tech writer worth their salt should, too. Tim Cook, the master of the supply chain, knows what he is doing, and the bought and paid for sources at Foxconn, Samsung, and other component makers don’t, at least when it comes to Apple’s iPhones sales.

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Tuesday Will Tell the Tale of Apple Stock and Hardware Success

We’ve had a progressive amount of hand wringing and reading of supply chain tea leaves, all leading up to Apple’s 2nd Quarter Earnings Report, which hits tomorrow. Most of the news has been negative, especially anything regarding the iPhone X and HomePod. However, it seems that there are now some who expect Apple’s stock to weather the storm and rebound based on better than expected sales and numbers elsewhere. If they are correct, Apple could make back the over 9% its stock has lost over the past month very quickly. If not, it will be interesting to see if it slides more or just stabilizes.

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Apple Expands its AI Offices in Seattle Again. Will it Matter?

For the second time in two years, Apple has expanded the footprint of its offices at Two Union Square in Seattle, Early last year they expanded to make room for the staff from Turi, an AI and machine learning startup that was based there. Earlier this month, GeekWire broke the news that Apple is taking over another floor, growing again to 70,000 square feet of space in the building. This should give them room for between 350 to 475 people.

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Apple Finally Kills Off the AirPort WiFi Router…But Why?

The demise of the Apple’s AirPort WiFi Router has been like watching something fade away in slow motion. The AirPort line hasn’t been updated since 2013, which is an eternity in the tech world and Apple actually disbanded the team that worked on these products back in 2016. Based on those facts alone, I’m kind of surprised that Apple let the line linger this long.

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“Hey, Siri” Gets a Detailed Breakdown in Apple’s Machine Learning Journal

An interesting entry detailing exactly how Apple’s “Hey, Siri” feature works appeared in the Apple Machine Learning Journal yesterday. It definitely is NOT light reading (especially as late in the evening as I read it), but it is definitely a fascinating look under the hood of a feature than many people use quite often. The article also details possible machine learning techniques that may be used in the future to improve this feature.

As for me, I rarely used “Hey, Siri” when it was released with the iPhone 6, but find myself taking advantage of it much more often since the release of the original Apple Watch. I also use it anytime I fire up the HomePod to listen to music at home, and I do use it with my iPhone when I am in the car, as well. When and where Apple customers choose to use “Hey, Siri” will vary based on personal preferences, but its convenience means that most of us will in some way or another. This makes it both a crucial part of how Siri works, and of how effective we perceive Siri to be.

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Apple’s Push To 100% Green Energy Use is Complete

I can remember driving over to Apple’s Maiden, NC Data Center just after it was completed in 2011. I was working on a project not too far away and thought I would try to get close enough to snap a couple of pictures. Nope. It was basically invisible from the road, hidden by trees and earth walls out front. It was also not inviting, from a security perspective. You can read about my little joyride almost seven years ago here.

However, one thing I did see that day was one of Apple’s first forays into Green Energy. Or at least the humble beginnings of it. They had already begun construction of a large solar farm to power the data center just across the street. Unlike the data center, the few already-installed solar panels were clearly visible from the road.

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