As wonderful as it was to get all of the goodies that Apple sent our way on Monday, there are always a few items left off the list, and rumors that don’t come true. The following is a list of some of the more prominent items that Apple didn’t mention during the WWDC Keynote.
In my recent article Taking Siri Seriously, I made the comment that if Apple was releasing a Siri-equipped speaker product into the world, then it would surely be a sign that all is now right with the world’s first mobile digital assistant. They wouldn’t make another “Maps” error. They wouldn’t blindly release another product like that into the world. As the afterglow of yesterday’s WWDC Keynote fades and the reality-distortion dissipates, now I’m not as convinced.
Apple’s massive 2 1/2 hour data dump certainty accomplished goal one of flipping the media’s script yesterday. ALL of the talk today is about what Apple is doing and how they are doing it. They absolutely NAILED that. However, at the end of the day, what did we really learn about Siri in iOS 11?
It’s a Good Day to be an iPad User!
The iPad has been at a crossroads for a couple of years now. Since the original iPad Pro didn’t move the sales needle, it has felt a little like Apple has been marking time while they came up with a Plan B on how to jumpstart things. Part one came with the release of the rolled back, but less expensive iPad this Spring. While it was a solid device that fit a need in Apple’s tablet lineup, it was hard to tell too much based on such a modest start down a different path.
I have been anticipating writing an article of final predictions for what we will see at WWDC for a few weeks now. However, as sit here on the eve of Christmas for Apple fans, I find little point in doing so. Not only has every tech site and every Apple blog weighed in on this topic at this point, but pretty much every national medial outlet, as well. What’s the point in one more drop in a very full bucket?
Rather than go the path well travelled, I’m going to take a different look at WWDC and get into more of the “how” than the “what”. Allow me to explain myself. One of the recurring themes I see, especially in several of the articles from larger medial outlets, is a negative slant towards Apple’s current position. Despite their incredible stock performance and profitability, the emergence of new sources of revenue in wearables and services, and the coming release of a sure-fire hit in the next iPhone, the “what’s wrong with Apple” storyline is as reliable as the taxman coming to collect lately.
Apple news has been fast and furious the last two weeks, but this week things seem to have gone into neutral. There is no shortage of WWDC Keynote predictions, and there are the obligatory “Apple is Doomed!!!!” articles, as usual this time of year. I will have none of that here, so I will keep it brief this week and stick to actual news.
Apple’s WWDC Keynote is a little over a week away, and the rumors and stories regarding upcoming devices are coming fast and furious. Apple is also actively hiring and working on some exciting new technologies that we will see in future devices. Let’s jump right into some of the best news of the last week.
Jonathan Geller at BGR posted this morning that Apple will soon be phasing out the iPad Mini form factor. This comes as a little bit of a surprise to me since the Mini 4 just got a memory bump when the new iPad was released. This effectively brought the price of the device down, at least in terms of value. We have also had on again and off again rumors of a Mini Pro with a Smart Connector and Apple Pencil support over the past three months.
FINALLY!! There is actually some iPad news worth posting about. After only getting one new iPad in the early Spring after rumors of as many as five new devices in the pipeline, it looks like the release of at least one new iPad Pro is imminent. The new iPad Pro 10.5″ model, which was rumored to have gone into production a few weeks ago, now seems to be slated for announcement in three weeks at WWDC.