Category Archives: Apple Services

Apple is About to Enter a New Stage in their Services Push- Subscription Bundles

Apple TV+

Just before the drama of Epic Games’ PR stunt and ensuing lawsuits and insanity, rumors started to roll that Apple was preparing to release multiple subscription bundles to add value to their current services business. You can find Mark Gurman’s original story at Bloomberg here.  That sounds like a smart play for Apple, and one that has been widely predicted by myself and many other Apple fans and tech bloggers over the last three or four years.

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