Apple unveiled iOS 7 today at their WWDC 2013 Keynote event, and of course there’s a lot to be excited about in the upcoming new version of iOS. I’ll collect my thoughts a little and share some on iOS 7 a little later.
One thing I wanted to comment on right away is how iPad seemed very much in the back seat during all of the talk about iOS 7. Almost every image shown on slides and in demos was an iPhone image. The iPad got an almost in passing sort of mention towards the end of the iOS 7 section of the event – something along the lines of ‘and of course all these features will come to the iPad too’.
More importantly, the first iOS 7 beta for developers is out today for the iPhone; while the betas for iPad are expected ‘in coming weeks’.
It almost feels a little like the iPad was relegated to a second class citizen compared to the iPhone today – which is pretty odd considering that the iPad is the device that still has a dominant market share and seemingly more momentum than the iPhone.
It’s been an odd year for Apple fans. No new iPad in the Spring, no big new product announcements, court cases left, right, and center – and even the rumors cycle has got quite boring.
Apple’s WWDC keynote event is tomorrow and hopefully there will be some exciting news after such a quiet first half of 2013. In the weeks leading up to it the vast majority of the speculation I’ve seen has been all about an expected design makeover for iOS 7 – the by now infamous ‘flat’ design, that’s taken to be all but confirmed by the look of the banners up at the Moscone Center where the keynote will take place.
The more I read about the expected new flat design for iOS 7, the more I think I have on big wish for the new version of iOS: that Apple is focused on improvements in features and functionality, not just on design. Great design tends to bring great functionality alongside it, as Apple products have often exemplified. So I don’t have anything against a design refresh for iOS; I am just looking for much more when we hear about iOS 7 tomorrow.