Apple’s latest TV ad for the new iPad started airing last night. This one is titled ‘Do It All’ and it showcases a handful of great uses for the iPad.
These range from sending a note and making a point (in a Keynote presentation) to making a masterpiece (in a painting app) or learning something. As ever with the iPad TV ads it does a great job of showing off iPad apps and the wide range of things you can do on an iPad.
The ending line is a good one too:
do it all more beautifully than ever with the stunning Retina display.
What do you all think of this latest iPad TV ad?
It’s nowhere near as glamorous as a retina display or AirPlay Mirroring, but incredible battery life is still one of the iPad’s great features.
I’ve had a perfect reminder of that over the last week or so. I bought a new iPad 3 as a dedicated testing device 8 days ago. I have not charged at all since buying it and beginning to use it last Monday (May 21). It’s sitting on my desk now at 24% charge.
Admittedly it has had some days of little or no use; but it has also had a few days of relatively heavy use. On the day I bought it, I used it for somewhere around 8 hours on and off while getting it setup as I wanted it, installing some apps and generally breaking it in. Last Friday I jailbroke it with the new Absinthe 2.0 jailbreak and it got many hours of use through the day and night testing the superb new Quasar jailbreak app that allows some real multitasking on the iPad. In fact that evening I did a lot of testing of running multiple windowed apps – watching video on Hulu Plus, playing a football manager game, and running Twitter, Reeder, Flipboard and others nearly all the time.
My everyday iPad 3 also gets great battery life – but this new one has just highlighted it nicely for me – with its impressive eight day initial run.
So let’s step back and look at the bigger picture here. Today Apple unveiled the 3rd generation iPad. This brought lots of things that we were expecting. We wished for and got a Retina display, ultrafast speed via 4G LTE, a better camera (5 megapixels) and a faster chip (A5X). We also got a few things that were not really expecting, like an iLife refresh featuring iPhoto for iOS, HD video recording and Dictation (note: no Siri).
What we did not get was a name. Despite two divergent theories heading into the announcement today, it was neither hailed as the iPad 3 nor the iPad HD. It’s simply called the new iPad. Not even “n” capitalized. [click to continue reading…]
Apple is, as expected, unveiling the new iPad as I type. They still haven’t told us its name, but we do know the big new features of it. These include:
– Retina Display at 2048X1536
– New processor with ‘quad-core graphics’.
– 4G LTE support! And they claim battery life remains just as good as it has been.
– HD video recording in 1080p.
– Improved iSight back camera.
– Voice dictation.
– Prices stay at the same levels as with the original iPad and iPad 2.
We’ll have lots more coverage and thoughts as the day goes on – maybe we’ll even know the name soon.
Not much longer to wait now, for the next-gen iPad announcement at least. Then we might well be into waiting on the release and being able to pre-order but lets not worry about that just yet.
If you’re looking to follow along live with Apple’s iPad 3 / iPad HD event starting in a little over an hour (at 1:00 Eastern) there are a number of good sites that always offer excellent liveblog coverage. Fortune Tech has got a good list of a number of these here.
My favorite for these events is gdgt with Ryan Block generally providing excellent, instant analysis. This is their liveblog page for today. And here are a few others I’ll be following on my iPad and MacBook Pro:
It looks like Apple will not be livestreaming the event today. There will be some live streams on Ustream, but in the past I’ve found those are often poor quality and that they drop in and out frequently. Your mileage may vary.
Oh, and of course I’ll be sharing some thoughts and reactions here throughout today.