
The iPad Mini was announced at Apple’s special event yesterday, just as was widely expected – as were a number of new Macs. The one big surprise of the day was another new iPad – the iPad 4th generation – or the iPad 4 as it’s likely to be called by most of us.
This was surprising, and frustrating to many recent iPad buyers, in large part because the new iPad, or iPad 3, was only just released 7 months ago – and it has now been displaced and apparently dropped entirely from the iPad lineup. As Alicia talked about yesterday here, the iPad lineup now consists of the iPad Mini, the iPad 2, and the new iPad 4.
As a lead-in to the introduction of the iPad 4, Tim Cook finished off a rundown of the many impressive numbers for iPad and the reasons why it is so loved by users by telling us that Apple are ‘just getting started’ with the iPad and “We’re not taking our foot off the gas”.
Phil Schiller then unveiled the iPad 4 and emphasized that the 3rd generation iPad is the best tablet in the world and the 4th generation iPad ‘just extends that lead’. When describing the performance improvements in the iPad 4 he went even further – saying it puts the iPad so far ahead of the competition that:
I can’t even see them in the rearview mirror.
So it’s worth taking a quick look at what exactly has changed and improved in the iPad 4.
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