OK, if you want the short story – as the post title suggests, this is a terrible app. In fact it is the single worst newspaper / magazine title I’ve seen in the App Store – and I’ve seen a lot.
It’s a shame because the actual concept of the magazine itself is one that interests me a lot. As you’ll see below, it focuses on Apple products as business solutions. Here’s its App Store intro:
i.Business Magazine—the only Apple-related business magazine on the market. Other Apple-based magazines and publications focus on retail and consumer products while i.Business is the only magazine that focuses on Apple business & enterprise solutions for end-users who are using Apple technology, or for those looking to switch.
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OK … a small bit of disclosure right off the bat on this one: I am not black and nobody’s ever accused me of being enterprising.
I am a big follower of leading print newspaper and magazine titles coming to the iPad though. I find it fascinating to see which titles really bring something fresh to the iPad, which ones are truly embracing this new medium, and many of my favorite iPad apps are in this category.
When I saw that the iPad edition of Black Enterprise Wealth for Life promised several new and compelling features for an iPad magazine, I was keen to take a look at it. I’ve spent a lot of time with the app and I’m very impressed. Hit the break for a few of my reasons why and lots of screenshots …
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