At the World Wide Developer Conference last week, Apple introduced their all new RSS reader app called News. In all honesty, I see it as a good move on their part–it makes sense. By offering a free news aggregator that automatically is included in iOS 9, iPad owners are much less likely to go outside the Apple ecosystem in search of a an alternative. This move to provide a more comprehensive, all encompassing experience on iOS will be a good hook for new iPad and iPhone users. However, after talking with some current users, many of them were not as impressed.
Will the News app be a viable alternative to much more established and successful RSS readers like Feedly and Flipboard? Yes, and no. Traditional RSS reader advocates will likely stay with their current choices. However, new iPad users looking for a way to consume content more easily, and all in one place will likely find News to be the first and perhaps their last choice since it will be pre-installed on their device. Never underestimate the power of convenience.
Sites like Facebook and Twitter seem to be absent from the list of available feeds that can be included in the News app–which might be a little discouraging to some users. I for one, won’t miss them, as that is not the way I consume social media content. I’d rather just read those kinds of posts from within their respective apps; and I would bet that the majority of Facebook and Twitter users would feel the same way.