It’s always fascinating to see how amazing special effects are created for movies – seeing all the incredible behind-the-scenes work that goes into the magic that ends up on the big screen.
This video is a fine example – and right at the center of it, controlling all of it, is an iPad.
Fxguide’s Mike Seymour details the how the upcoming blockbuster, Noah, was able to control the mechanics of a giant custom rain machine in a studio that size of two football fields with the use of a single iPad app.
Also another fine example of how the iPad just can’t handle ‘real work’. I mean, movies aren’t big business right?
Spotted Via: MacRumors
The latest story in Apple’s ‘Your Verse’ series on the iPad is all about how the tablet is used by a pair of mountaineers – Adrian Ballinger and Emily Harrington of the Alpenglow Expeditions group.
The iPad is one of the essential pieces of kit that accompanies the climbers all the way to the summits they reach. One of the most impressive things uncovered in this case study is that the iPad is used by the climbers all the way from the early planning stages of a climb right through to the final ascent.
At each stage of the climb, Ballinger and Harrington reduce the gear in their packs. So as the climb becomes more difficult, they’re carrying only the most essential tools. And because it’s a crucial part of how they navigate the mountain safely, the iPad makes it all the way to the top.
It’s a great piece, with lots of fascinating details on how the climbers work and how he iPad fits into their expeditions. Check it out at this iPad Your Verse page.
The iPad is playing a major part in one of the summer’s most fun sporting events – the Little League World Series. As Apple Insider reports, the iPad is serving as the official scoring and record recording device – used by officials during the 2013 Little League Baseball and Softball World Series.
Officials will use the GameChanger scorekeeping app on 35 iPads to track stats, stream live game updates, generate batting spray charts, and more – across 9 Little League World Series events and 10 regional championships.
GameChanger is an award-winning and powerful app, with an impressive set of features for scorekeepers and fans alike.
I’ve written before about the iPad being widely adopted by NFL football teams and Major League Baseball teams. It’s great to see it being put to such good use at the Little League level too.
I talk every day about the power and capabilities of the iPad, but this is a use case story that even I didn’t imagine: the iPad in use at poolside, in the pool, and running a small business that provides swimming lessons.
At the Woggle Goggle Swimming School in Penrith, Cumbria they’ve built a system that lets them run every aspect of their business on the iPad – from literally in the pool to the back office. The school is run by Ben Levene and his wife Jacqueline. Jacqueline teaches all the swim lessons and Ben handles the commercial and admin side of the business.
Here’s how Ben introduces their usage of the iPad:
With the help of a couple of neat apps, an excellent software builder and a third party iPad product, we have built an all in one system on our iPad, which runs every single function of our swim school.
We take the iPad into the pool and are able to take registers and perform other admin duties. We can film the pupils in and under the water to help us show a pupil where they need to improve there technique. We can even test pupils, pass them for exams and even create high quality printable swimming certificates, all whilst in the pool. The same software also produces all our invoices and communicates with all our customers.
Coffee and the iPad are a great pairing. Just check out a local Starbucks and you’ll see ample proof of that. Now The Guardian newspaper is providing its own unique twist on this combo with their new #GUARDIANCOFFEE pop-up coffee shop.
As Techcitynews reports, this new coffee shop in Shoreditch, East London offers fast and free connectivity, iPads on the tables, and Twitter streams and infographics projected on the walls. Oh, and of course easy access to the iPad edition of The Guardian.
This is quite an interesting move for a newspaper company. Newspaper and magazine publishers are faced with many challenges as the demand for their print publications drops and they look to establish their digital titles. A large number of popular print titles, including The Guardian and several rival UK newspapers, have brought out iPad editions over recent years.
It will be fascinating to see if this move has any impact on The Guardian’s iPad and digital editions over time, and whether the pop-up coffee shop is a success for them.
Do we have any London readers here who have checked out a #GUARDIANCOFFEE yet?
London’s Evening Standard ran a recent article focused on how the iPad is ‘powering London’.
From barmen to doctors, Apple’s tablet is being used as a working tool rather than just another tech vice.
The article runs down how the iPad is being put to work in all sorts of areas in London, from the music and fashion industries to education and medicine. It details how London restaurants and bars are using the iPad for a variety of purposes – from serving up the wine list to assisting with childcare.
It notes that 31% of doctors in the UK now own an iPad, and quotes the IT director at The Great Ormond Steet childrens’ hospital:
“They can make a real difference,” says Mark Large, IT director at the hospital. “If an urgent case conference is called to discuss treatment for a sick child, clinicians can join it no matter where they are and access information.”
Check out the article in the Evening Standard for more detail on some of the ways the iPad is being put to work in London.
Today I saw an iPad at work in a Tesla showroom here in Austin. The iPad is being used as a sort of point-of-sale device – even though the showroom can’t actually sell you a Tesla in the state of Texas.
My father-in-law (Dan) and I spent quite a while in the Tesla showroom today. I’m not generally a person who gets very excited about cars, but even I have to say the Tesla model we saw was nothing short of awesome. Dan sat in the car and we both ended up thoroughly impressed with it.
I was also impressed with seeing the iPad in use of course. Hit the break for a couple more shots of the iPad and the showroom …
Why yes – that is an iPad in use on the International Space Station.
Chris Hadfield, an astronaut with the Canadian Space Agency, tweeted this image – showing his iPad in use with a teleprompter app.
Apparently Hadfield also uses the iPad for entertainment – with thousands of songs in his music library.
All I can say is the iPad sure gets around – enterprise board rooms, the White House, the UK’s Parliament, NFL, NBA and MLB Locker rooms, Ferraris, and now space. Nice work if you can get it.
Spotted via: TUAW
Ferrari announced this week that they are looking into extending their partnership with Apple on in-car entertainment.
They also revealed that their Ferrari FF – their first four-seater and four wheel drive vehicle – has a lot of iPad power in it:
Ferrari’s 12-cylinder GT sports car prowess is represented at Geneva by the FF, the very first four-seater and four-wheel drive in Prancing Horse history. It will be sporting a Grigio Ingrid livery with an elegant glass roof and Iroko interior. The FF is also now seamlessly integrated with Apple technologies, thanks to direct access to the infotainment system via SIRI voice commands and the adoption of two iPad Minis as the entertainment system of choice for the rear seat passengers.
Talk about nice work if you can get it. Vroom vroom iPad.
Image Source: http://deadspin.com/nfl-concussions/
Over the last couple of years the iPad has made a big impact in the NFL – being adopted by numerous teams to use as their playbook, and for scouting and a variety of other purposes.
Now the iPad will have a new, and perhaps most important, use in helping teams quickly diagnose head injuries – as Apple Insider reports:
The NFL will be providing each team with an iPad application designed to help teams diagnose whether one of their players has suffered concussion almost immediately following impact, ESPN reported on Saturday. … Prior to the start of the season, and at different intervals throughout the season, the system will be used on players to perform a number of tests in order to establish a baseline score. In the event of a possible concussion, team doctors will use the app to evaluate players, and the app will compare their post-hit results against their established baselines. A large discrepancy could indicate that the player has suffered a concussion, and the protocols for such an injury would go into effect.
Concussions and head injuries in the NFL have become a very hot topic in recent years, and rightfully so. It’s great to see iPads being used for this purpose and to see the NFL using technology in their efforts to better protect players.
Once again, not a bad bit of work for the ‘only for consumption’ tablet. :)
We’ve seen a number of case studies of the iPad in use in retail stores to enhance the customer experience and increase sales. Now the iPad is set to feature in another blue-chip retail environment: BMW showrooms – as Advertising Age reports:
Inspired by Apple retail stores, BMW is requiring dealers to hire young, tech-savvy employees to handle questions about its vehicles on the showroom floor.
The “BMW Genius Everywhere” program is slated to go nationwide in about a year, with specially trained employees — many of them college students — patrolling dealerships with iPads in hand. The BMW “geniuses” will be available to inform shoppers about vehicles and features, but they will not sell cars.
The BMW Geniuses are not salesman, and are paid a salary only – no commission on sales. Instead their approach is said to be similar to that of Genius staff in Apple retail stores – so they act as sort of product ‘explainers and troubleshooters’ – answering questions and offering free technical support.
This program was successfully trialed in the UK last year, is rolling out across Europe now, and is set to start in the US later in 2013.
Quite a nice bit of work for a tablet that’s supposedly ‘only for consumption’ I’d say. Shocking that BMW didn’t want to go with those tablets with the clicky clicky keyboards and the dancers.