I bought a new iPad mini yesterday. That’s after I just bought one last November on launch day for the new smaller iPad – and knowing of course that we’ll see a new iPad mini at some point this year, which will in some way or other be much better than the one I just bought.
Sounds a bit crazy right? Well, there’s actually a simple, good reason for the purchase. As I spoke about in my review of the iPad mini, the newest, smallest iPad won me over just about immediately. I knew very early on that the wonderful lightness and form factor of the iPad mini more than compensated for the lack of retina display for me.
Now that I’ve owned the iPad mini for a little over four months, a couple of things have become very clear to me:
— The iPad mini is by far and away my most used device. I’d say the usage breakdown for me between the iPad 3 and the iPad mini is about 80-20 in the small tablet’s favor.
— 32GB is not enough space for me on the iPad mini. When I was buying the iPad mini back in November my thinking was that 32GB would be plenty, as I had another 64GB on the iPad 3. Over the last couple of months though I’ve struggled to keep a decent amount of free space on the iPad mini – because it has become my go-to device.
A post at the NPD DisplaySearch blog predicts that smaller tablets are set to take over in 2013, and that the iPad mini will far outsell the iPad.
The January panel shipment data may be an indicator for 2013, starting with Apple’s product mix shift. As we noted in December, Apple had planned to sell 40M iPad minis (7.9”) and 60M iPads (9.7”) in 2013. However, the reality seems to be the reverse, as the iPad mini has been more popular than the iPad. We now understand that Apple may be planning to sell 55M iPad minis (7.9”) and 33M iPads (9.7”) in 2013.
I don’t find this sort of prediction very surprising. Like many others, I was initially a bit skeptical about how compelling a device the iPad mini would be, especially once we learned it would not have a retina display. But within just a couple days of using one I was already wondering how much use my ‘big’ iPad would get. As it turns out, my usage pattern between the two of them is probably around 80-20 in favor of the iPad mini now.
For me, the wonderful lightness and form factor of the iPad mini more than compensate for the (current) lack of retina display. I know many others have found the same to be true – and they start realizing it within 5 minutes of picking up the iPad mini. And, as I said in my review of the iPad mini, when it gets a retina display it will be damn close to the perfect device.
What do you all think? Do you agree that the iPad mini will likely outsell the iPad by a wide margin this year?
Right now there is no shipping time delay at all when ordering an iPad mini from the US Apple online store. All the iPad mini models, WiFi and WiFi + cellular and all storage sizes, are listed as In Stock for the first time I can recall since the smaller iPad launched three and a half months ago.
It was only just at the beginning of this month that ship times for the iPad mini came down to 1-3 days – presumably as Apple’s supply chain began to catch up with demand for the device.
Great news for anyone looking to buy an iPad mini, and hopefully for Apple as well, as long as this is an indication of supply catching up with demand and not of demand weakening.
It’s always good to see companies recognize and reward their employees when they have success. Apart from doubling up vacation days, there are probably not too many more popular rewards than a free iPad these days.
And that’s exactly what all the employees at LinkedIn got this week. As TechCrunch reported, iPads were given out to all 3,500 of LinkedIn’s employees because of the great success the company had in 2012. A spokesman told TechCrunch:
We wanted to acknowledge the hard work and accomplishments of all of our employees in 2012. During today’s bi-weekly All Hands meeting, we surprised our employees with iPad Minis as a small gesture of the company’s gratitude for their contributions.
Wonder what the company has planned if they have an even greater 2013?
It looks like Apple’s supply chain may now be catching up with demand for the iPad mini. Ship times for the iPad mini are down to just 1-3 days – and that’s for all models, WiFi and Cellular and all storage sizes.
This is very good news for anyone looking to buy an iPad mini for themselves or as a gift. And presumably good news for Apple too – as it appears there is still plenty of demand for the smaller iPad.
Are any of you planning to buy an iPad mini soon? Already have one?
That innocuous looking little fella above is proving to be quite a handy companion for my iPad mini. It’s an Apple 12W USB Power Adapter. I use it in tandem with the Lightning to USB cable that came with the iPad mini and I’m seeing very quick charge times with it.
When I let the iPad mini run all the way down until it powers down automatically, I can get it charged from zero to 100% in under 3 hours. I’ve done this a number of times and consistently seen it take around 2 hours and 45 – 55 minutes.
That feels pretty fast to me – especially as I’ve seen some people online mentioning 5 and 6 hour charge times for their iPad minis.
I’m feeling like the $19 investment in the 12W power adapter was well worthwhile.
For those of you with iPad minis, how fast is your charging typically? Are you using a 12W adapter?
It looks like the iPad mini may be a big hit in China. As Apple Insider reports, at least one Wall Street analyst says the iPad mini is proving hugely popular just a few weeks after its release in China:
Brian White of Topeka Capital Markets said his checks in China and Hong Kong have found there is “insatiable demand” for the iPad mini. While Apple’s smaller iPad launched in Hong Kong on Nov. 2, nearly all models of the 7.9-inch tablet were completely sold out this week.
And in mainland China, the iPad mini went on sale Dec. 7, where it was also met with strong interest. The iPad mini has also been out of stock at Apple’s retail stores in China this week, White said.
“Prior to the China launch, we indicated that the iPad mini would be the ‘next big thing in China’ and we believe this phenomenon is starting to develop,” he said. “In our view, the smaller form factor and lower price point will allow Apple to sell the iPad mini in more meaningful volumes versus the regular-size iPad.”
White also finds that the iPad mini is proving more popular than the new iPad 4. I have to say I’m not surprised. As I said in my review of the iPad mini, I think even without a retina display the lightness and form factor of the new smaller iPad make it a real winner. I also know after nearly 2 months of owing both the iPad mini and an iPad 3 that I am becoming much more attached to the smaller iPad.
What do you all think? Will the iPad mini end up outselling the larger iPad soon?
Apple’s latest TV ad for the iPad mini is titled ‘I’ll Be Home’ and features a young girl and her granddad sharing a moment on FaceTime. I think it manages to stay just on the right side of the line between adorable and cheesy.
What do you all think of this latest iPad mini ad?
I’ve been using the iPad mini, heavily, for over a month now. I also used a Kindle Fire HD for a few weeks and have been using a Nexus 7 for a few weeks now as well.
The Kindle Fire HD, just like last year’s model, left me unmoved and rarely interested in using it. The Nexus 7 is a lot more interesting and I’ve spent a lot more time with it, and I’m still just getting to know it.
One thing that’s becoming more and more clear to me as the weeks go by is how much the iPad mini’s display is growing on me. It’s not retina and text is definitely nowhere near as sharp, but I find my eyes feel far les strained when reading for a few hours on the iPad mini than on the Kindle Fire HD or Nexus 7.
I’m also finding that for photos and video the iPad mini display is not too bad at all. Yesterday I was watching a Saturday Night Live episode on Hulu Plus and Rihanna cam on as the musical guest – and the colors and sharpness of the screen just really struck me, so I though I’d share a couple screenshots.
I bought a WiFi iPad mini on its launch day a couple weeks back. This week I returned it within the 14 day return period; reason: I love it (see my iPad mini review for confirmation) and wanted to trade up to the WiFi + Cellular model as soon as I could get hold of one.
During the course of Thursday and Friday of this week I kept seeing reports that the iPad mini WiFi + Cellular (or LTE) models would be in Apple and carrier stores starting on Friday. So yesterday I called around to quite a number of AT&T and Verizon stores here in Austin – and none of them had any available, or any clue when they might have some. I called my closest Apple store twice during Friday morning and was told they had no iPad mini LTE models in yet and that they weren’t sure if they would get any during the day. I tried a third time just after midday and got the sad news that they had received a limited number of units and had sold out. I must’ve missed them by a very small window of time.
Last night I tried hitting the Apple online store right on 10PM – when they refresh stock availability – to see if I could manage to grab an LTE model with pickup at a local store, to avoid waiting 2 weeks for shipping. I spent a full hour giving my browser’s refresh button a workout and then finally the page changed and showed pickup options available for the 32GB LTE model I wanted. I entered my zip code and immediately saw that no pickup was available at any of the stores in my area. I tried several times with no change in the results.
The iPad mini is featured in Apple’s holiday gift guide and promo materials. The promotional onslaught for the holiday season has already started and of course Apple have got their promo machine running in top gear.
They’re sending out emails full of suggestions for the best Apple device gifts to get this year and they’ve got a Holiday Gift Guide section at their online store. The guide has sections for Mac, iPhone, and iPod gifts – as well as iPad gifts. And the featured item amongst all of it is the new iPad mini. As you can see in the screencap above, it’s touted as ‘The year’s biggest gift. Only smaller.’
Though there are no discounts offered on any of the items in Apple’s gift guide, they are offering free shipping on all of them.
I wonder how many kids and grown-ups have got the iPad mini right at the top of their wish list. It hasn’t made it on to my daughter’s wish list yet, though I think that may be more to do with the fact she knows she can mess around with mine. One of her top items right now is a Nintendo 3DS.
Are any of you planning to gift an iPad mini this holiday season?