Category Archives: iPad mini

Apple’s delights with iPad mini “Piano” ad


With each new goodie or upgrade that Apple serves up, there is the accompanying ad that attempts to showcase the innate qualities of the New Thing in Question, giving observers and buyers a peek into what Apple thinks is most important about it. Let’s be honest, Apple has proven time and time again that it is best-in-class with regard to advertising choices. Examples easily spring to mind: the “1984” or the iconic iPod silhouette ads of yesteryear. Of course, not everything has been a hit, but in general, their instincts are spot on.

With the iPad mini, Apple has given us an short but sweet ad that instantly delights and shows why they excel at what they do – displaying a sense of humour and giving the right sense of what the user experience is like. No need for specs list or complex layered content. Just a tune. Played on a piano. Check it out below:



Feel free to tell us what you think in the comments!

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iPad Mini Tech Specs

iPad Mini Colors

Apple introduced us to the iPad Mini a couple days ago and touted it as ‘every inch an iPad’ and ‘the whole package in a smaller package’. As always, Apple did a great job of showing off the key features of the new smaller iPad – from its 7.9 inch screen that offers 35% more overall display area than its 7 inch rivals to its incredible lightness at well under a pound and more.

After Tuesday’s event Apple posted their product pages for the iPad Mini, including the full tech specs for the newest member of the iPad line. Here are some of the notable details:

Colors: As shown in the screenshot above, the iPad Mini offers two color options: Black & Slate and White & Silver.

Models: WiFi or WiFi + Cellular (for always on connectivity if you choose to have a data plan active)

Storage: Just like the larger members of the iPad line, the iPad Mini comes with 16, 32, or 64GB of storage capacity.

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iPad Mini: 2 Important But Less Talked About Features

iPad Mini and iPad

The iPad Mini was unveiled yesterday by Apple, and we learned a lot about the new smaller iPad during the course of their special event. For starters, we learned that while it’s substantially smaller than the standard iPad it’s also quite a bit bigger than some of the currently popular small tablets on the market. It offers a nearly 8 inch display (7.9 inches) as opposed to the 7 inch screens of the Kindle Fire and Google Nexus 7 devices, and Apple says that gives it a 35% larger total screen size when totaling up square inches.

We also learned that the iPad Mini will have a non-retina 1024X768 display, and it has an overall set of specs that matches and in several places beats those of the iPad 2, it has expanded LTE coverage for its WiFi + cellular models, the same great iPad battery life as its bigger siblings, and Apple’s new Lightning cable, among other notable features.

It also boast two other significant features that have been much less talked about so far – one that is already established and very effective and one brand new one which will hopefully be as good as Apple says it is.

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iPad Mini Release Times: Pre-orders from 10/26, Launch on November 2

iPad MIni Release 11_2

Along with its unveiling of the iPad Mini today, Apple announced details for when the smaller iPad will be available to purchase. The important points and dates to note if you’re in the market for an iPad Mini are these:

— Pre-orders start on October 26. Generally with big Apple releases this means that pre-orders will begin at midnight Pacific time on that date – and if this new smaller iPad proves anywhere near as popular as previous models you can expect Apple’s online servers to be slammed and pre-orders to sell out relatively quickly.

— The iPad Mini launch day, when it will be available to buy at Apple stores and other approved outlets, is November 2 – for the iPad Mini WiFi models. November 2 is the release day in 34 countries: the US, Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Singapore, Spain, Sweden, Switzerland and the UK.

— The iPad Mini WiFi + cellular models are expected to be released around two weeks later.

— The base level 16GB WiFi only iPad Mini is priced at $329. Models go up $100 for each doubling up of storage capacity (so $429 for the 32GB WiFi only for example) and $130 for the addition of cellular capability. See my earlier post for full iPad Mini pricing details.

Image Source: The Verge

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iPad Mini: Apple Calls It ‘The Whole Package in a Smaller Package’

iPad Mini

One of the key points Apple is emphasizing about the iPad Mini is that it’s still ‘every inch an iPad’ – in fact that’s the strapline on the Apple product page for the new smaller iPad. In the Features section for the iPad Mini there’s another similar tagline:

iPad Mini straplines

At their event today and throughout the iPad Mini product pages, a lot of emphasis is put on how Apple wanted to deliver the smallest possible iPad while still delivering ‘the full iPad experience’. In one of the promo videos shown during the event Sir Johny Ive describes the process as a concentration rather than a reduction – making the case that it is far from just a downsized iPad.

Here are a few of the examples offered up by Apple to back this argument:

— The iPad Mini has a single-cell battery that’s the thinnest ever made by Apple, but it still lasts just as long (10 hours).

— The iSight camera in the iPad Mini is smaller, but still takes 5 megapixel photos and 1080p HD video.

— The iPad Mini has the same 1024X768 display resolution as the iPad 2 – and Apple says it also has 35% more screen area than a 7 inch tablet. Apple also touts the fact that although the screen is smaller it’s ‘even more prominent’ – due to the reduced width of the bezel on two sides of it. And it offers this slick sounding feature that will be important given that reduction in the bezel size:

iPad mini intelligently recognizes whether your thumb is simply resting on the display or whether you’re intentionally interacting with it.

I’m still digesting what I saw and heard at the Apple event earlier and making my way through all the details on the iPad Mini. Lots more to come today and the rest of this week.

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iPad Mini Prices: Starts at $329

iPad Mini Full Prices

The iPad Mini has a starting price of $329, for the base 16GB WiFi model. The range of models goes from 16GB WiFi only through to a 64GB WiFi + cellular model that will go for $659.

Just as predicted by Asymco last week, the price bumps up $100 for each doubling of storage size on the iPad Mini, and around $130 for the addition of cellular capability – as you can hopefully see in the shot above.

The $329 entry level price for the iPad Mini is a fair bit higher than some of us were hoping for (around $250 or so). Now some will certainly question whether this price is keen enough to compete with lower priced 7 inch tablets from Google, Amazon and others.

What do you all think of the iPad Mini pricing levels?

Image Source: Gdgt

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Confirmed: This Is iPad Mini

iPad Mini

Apple has just announced the new iPad Mini. Phil Schiller held it up on stage just a few minutes ago.

As expected, it’s a nearly 8 inch tablet (7.9) – larger than the Kindle Fire or Google’s Nexus 7, but a fair bit smaller than the standard-sized iPad.

It has an XGA 1024X768 display resolution.

Image Source: Gdgt

More soon.

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Apple Live Streaming the iPad Mini Launch Event Today

Apple iPad Mini Special Event

Apple are going to be live streaming their special event today, where it’s expected they’ll announce the new iPad Mini. So there are a number of good options now for following the iPad Mini event live today, including:

Watch Live at Apple’s Event Site:

Watch Live on your Apple TV – look for the ‘Apple Event’ icon on the Apple TV to tune in.

Follow one of the liveblogs that cover these sort of Apple events: My favorite three for today are:



The Verge

All three should provide good live coverage from at the event.

Oh, and of course we will be updating iPad Insight frequently today with all our thoughts as the event unfolds.

Happy iPad Mini day.

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Lovely iPad Mini Rumor of the Day: Launch Event Tomorrow Will Highlight Education


OK, I’m sure many of you will be glad to see the back of iPad Mini rumors and posts about them here once Apple tells us all about the new smaller iPad tomorrow. But here’s just one more iPad Mini related rumor that I really like the sound of: 9to5Mac and many others are predicting that along with the unveiling of the iPad Mini tomorrow, there will be a strong focus on education.

We’ve written often here about the increasing and impressive impact the iPad is having in the education arena – from kindergartens right up to the most prestigious of universities. My colleague Alicia wrote about it eloquently after Apple’s special education event at the beginning of this year, I’ve covered many notable school rollouts or results of pilot programs in schools, and I mentioned it again in my recent post on why the iPad Mini is exciting.

So I’m delighted to see today’s rumors that Apple execs will highlight the iPad’s ‘educational capabilities’ at the iPad Mini launch event tomorrow, and the recent leaks showing a major update for the iBooks app, to Version 3.0.

A smaller even more portable, lower-iPad should make an iPad per student much more of an attainable goal for many schools and school districts – and I’d happily bet that the iPad Mini will take the iPad from big in education to more like huge in education. I believe it’s a fantastic learning tool and I’m excited to see what Apple have to say about the iPad and education tomorrow.

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Do You Need a Mini Smart Cover for the iPad Mini?

iPad Mini Invitation

It looks like 9to5Mac may have some inside information on Apple Smart Covers or cases for the (expected) iPad Mini. They’ve seen some part numbers that they think are smart covers for either the new smaller iPad or possibly for new standard-size iPads updated with Apple’s new Lightning connector.

When I first saw their post my initial reaction was along the lines of ‘Hey, I want a Mini Smart Cover’ – but after a couple minutes I thought perhaps not. I love using the Apple Smart Cover on my iPad 3, as it’s lightweight, offers the slick automatic sleep/wake feature, and provides protection for the lovely retina screen.

But the general consensus at the moment is that the iPad Mini will not have a retina screen, so I’m thinking I would be happy to put a screen protector on it (which I don’t on the new iPad 3). And since the iPad Mini should be an even more portable device than the current iPad, one that’s almost pocketable, I’d rather not add much of any bulk to it.

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Possible Price Points for the iPad Mini Line

iOS Product Price Sheet

With Apple’s announcement of the iPad Mini expected next Tuesday, and the release anticipated to be on November 2, it’s about time to start thinking about possible price points for the new smaller iPad. My plan of course is to be amongst the first in line for the iPad Mini on launch day, so I’ve been following all the reports and speculation about the range of models and predicted price points for them.

Here are a couple things that have stood out and framed my expectations for now:

John Gruber’s typically sharp analysis and case for why the new smaller iPad could cost less than the latest iPod Touch ($299). I also hope Gruber is right in his thinking that iPad Air is a better and more likely name for the new device – I think that’s a much better name too.

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