iPad Sales Down, iPad Usage Share Still Lapping the Field

2014Q3 Tablet Usage Share

Apple announced their latest quarter’s financial results yesterday afternoon. In among the headline numbers in the results was the figure for iPads sold last quarter: 13.28 million.

That’s viewed as a disappointing number, and is down over 9% from the same quarter in 2013. As Apple Insider reports, Tim Cook seems as confident as ever in the iPad’s future though:

Cook also cited statistics that show Apple dominating the tablet market, and the fact that more than half of iPad buyers are purchasing their first tablet.
He also touted his company’s newly announced partnership with IBM, which will see Big Blue helping to deploy and support iOS devices in the workplace. Combined with Apple’s “legendary ease of use,” he sees great opportunities for iPad growth in the enterprise.

On the same day as the Apple results, the Chitika ad network published their latest quarterly report on tablet usage share. As you can see in the graphic above, the iPad is still dominating in tablet usage share by a huge margin.  The iPad’s share is at 78%, and the second place tablet vendor, Amazon, is at just over 7% – so it’s still a massive gap between the iPad and all other tablets.  Shockingly, those tablets for doing ‘real work’ on have a usage share of less than 2% – again.

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App Store Hits 1 Million Apps Milestone, with More than 500K iPad Apps

iPad App Store

This weekend Apple’s iOS App Store hit another major milestone – one million apps available. As reported by MacRumors, Apple has now approved over 1.4 million apps since the App Store launched in 2008 and there are now over 1 million available to install.

There are over 500,000 apps designed specifically for the iPad and over 900,000 for the iPhone.

I’ve seen plenty of jokes over the weekend saying that 90% of those apps are worthless or just fart apps and similar. Admittedly there are a large number of low quality apps in the App Store, but there are also plenty of excellent apps – which even a quick glance at the Featured section each week will confirm.

We see so many huge App Store numbers that it’s easy to become more than a little jaded by them, but it’s still pretty incredible to think that 6 years ago the store didn’t exist and 4 years ago there was no iPad.

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Latest iPad Numbers from Apple’s Q3 Earnings Call

iPad Numbers

Apple announced some interesting iPad numbers today during their FY 13 third quarter results conference call.

Some of the notable numbers and points relating to the iPad included:

– 14.6 million iPads sold in Q3, down from the 17 million sold in last year’s quarter. The dropoff was attributed mainly to channel issues.

– On a brighter note, Tim Cook mentioned that year-to-date iPad sales are up an impressive 48%.

– 1.1 million iPads were sold into educational institutions in the quarter – a new record.

– Cook mentioned several blue-chip enterprises, including SAP and Nuvartis, that have deployed over 20,000 iPads each.

– The iPad was Number 1 in JD Power’s tablet satisfaction survey for the second year in a row (and the only two years this survey has been run).

– Latest figures show iPad still accounts for a massive 83% of tablet web usage share.

Overall this seems like a pretty strong set of numbers for the iPad, especially considering there have been no full, new iPad releases yet this year.

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iPad Still Dominates in Latest Tablet Web Usage Numbers

Tablet Web Usage May 2013

The latest tablet web usage report from the Chitika ad network shows the iPad with a significantly larger share than all its rivals combined. iPad has a huge 82.4 share, while the Amzon Kindle Fire is in a distant second place with just 6.5%.

Some other notable points that this chart highlights:

– The 82% is the same number as cited by Apple at their WWDC 2013 keynote event.

– Google Nexus tablets, considered to be among the most popular 7 inch tablets, have less than a 2% share.

– Microsoft Surface tablets are at well below 1%.

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Crazy iPad Numbers: 1 in 6 Computers Shipped Last Quarter Was an iPad

Biggest PC Makers Q4 2012

A report issued this week by the Canalys market research firm shows Apple surprisingly atop the list of the world’s biggest PC makers in Q4 of 2012. The clear reason for Apple’s position is that Canalys counts tablets as computers – unlike other major research firms like IDC and Forrester.

The chart above highlights that iPads make up the vast majority of Apple PC sales. It also highlights a few more staggering iPad numbers:

Around 1 out of every 6 computers shipped last quarter was an iPad!

– Apple sold more than twice as many iPads as Dell sold computers of any kind last quarter

– None of the leading computer manufacturers shipped as many computers total as Apple sold iPads. HP’s number is 15 million – well behind the iPad on its own at 22.9 million.

Given the iPad’s massive adoption rate in the Fortune 500, its use for a huge array of business and productivity purposes, and its amazing versatility I think it makes perfect sense to count it as a computer. It’s incredible to think that the iPad itself, and the sort of tablet it is, did not even exist just a little over 3 years ago.

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Crazy iPad Numbers: 22.9 Million Sold Last Quarter

Image Source: 148apps.biz Apple has announced their Q1 financial results this afternoon. These results actually cover the last 13 weeks of last year, ending December 29, 2012. And they include some very impressive iPad numbers of course. A few numbers and statements that have caught my attention during the call (which is still going on) […]

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