With its changes to the lineup and to iOS over the last two years, Apple has been able to stop the bleeding and reverse the fast downward sales trend that the iPad had been stuck on previously. However, the end result has been stabilizing iPad sales rather than growing them in a significant way. The way Apple did this was by introducing a less expensive, but still capable, standard iPad and making the iPad Pros more compelling as high-end devices. While sales of the less-expensive iPad propped up unit sales numbers, they also caused the average sale price of the iPad category to fall.
