The latest report from Gartner on the worldwide tablets market in 2013 shows the iPad is still the Number 1 selling tablet by quite a big margin, though Android is now the leader in market share.
As you can see in the chart above, iPad sales in 2013 outnumber the total sales for the next 4 contenders combined.
Android, as many expected, has grabbed the lead in market share, with around 62% – while ‘iOS’ is listed at 36%. It’s notable that a huge portion of the Android market share appears to be very low-end, no name (or White Box) tablets – a market that Apple wants no share of.
A couple other things to note with these figures:
– Samsung is listed as having gained the most in the tablet sales chart – which is especially interesting since Samsung doesn’t ever announce actual sales numbers. Also, according to Apple Insider, Gartner’s iPad sales numbers for iPad are around 3.5 million short of Apple’s officially reported figures.
– Microsoft’s heavily promoted Surface line doesn’t even merit a line item in the sales chart. Worse still, the market share for Windows-based tablets is at just over 2% – compared to around 98% for Android and iOS combined.
They say a picture’s worth a thousand words. The chart above is a great example of that. The thousand words it reminds me of are all the ones used in all those Microsoft TV ads for the Surface tablet that seem to be on every 10 minutes. The ones that always feature an actor blabbing about how the iPad is not for ‘real work’ and how the Surface is the right tablet for anyone who needs to do ‘real work’.
The chart above is from the Good Technology Mobility Index Report for Q4 2013. This tracks the impact of mobile apps and platforms in the enterprise – an area where people have been know to do quite a bit of real work. The iPad is the runaway leader, with over 91% of activations. Android tablets come in second, with under 10%.
The other thing that jumps off the page on the chart: where’s the tablet that’s so perfect for real work? Nowhere. Zero percent. Not even on the chart.
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Well, maybe just a little.
The latest report on tablets and web usage shows the iPad still holds a dominant position. The report from the Chitika online ad network looks at web usage on leading tablet devices during early January of this year – and looks to answer this question:
With the glut of new devices now in the hands of consumers – which tablet manufacturers are seeing their devices used more frequently by their new owners?
And the answer is the same as it always has been – Apple. The iPad continues to have a larger share than all the other ‘leading’ tablets combined. Although the iPad dropped slightly in comparison to this time last year, it still weighs in with a little over 78% share.
Amazon comes in a distant second place with 7.7%, so around one tenth the share of the iPad. Samsung is next with a little under 7%, and no other manufacturer even hits the 2% mark.
Microsoft, despite their no-stop barrage of ‘real work’ themed ads bashing the iPad, is barely a blip on the chart at 1.7%.
The Super Bowl is coming up this Sunday, the two teams are already in New Jersey, and the iPad is already playing its part in preparation for the big game.
As Peter King reported at SI’s MMQB yesterday, the Broncos head coach, John Fox, has some suggestions for players on how to use their time on their long road trips to practice fields this week (emphasis mine):
He’s going to encourage his players to do homework on the trips. All players have team-issued tablets with scouting tape, and he’ll tell them that because so many of them haven’t played the Seahawks in a game that counts (Denver and Seattle have met once in the regular season in the last seven years, and not since 1983 in a playoff game; more on that below), they should use the time on the commutes to and from Florham Park wisely.
The Broncos adopted the iPad as their playbook in the lead-in to the 2013 NFL season – so I woul imagine that’s the tablet being referred to above.
The Seahawks may well be using iPads for some of the same purposes as the Broncos, as they were amongst a large group of teams reported to be planning to use the iPad in the run-up to the 2012 NFL season.
So there you have it. Whoever wins on Sunday, the real MVP will be the iPad – not Peyton Manning or Richard Sherman or any of their teammates. :)