The original iPad went on sale in the US for the first time on the morning of April 3rd, 2010. I was standing near the front – Number 7 in line – of a reserved line outside my local Apple store.
It was an exciting morning, talking with lots of people in the line about their iPad expectations and waiting to get my hands on Apple’s game-changing new tablet.
The iPad was such an unknown on that morning. Did anyone really need a device that was ‘in between’ a smartphone and a laptop? That was just one of the big questions about the iPad and whether there would be any market for it back in April 2010. Since then over 225 million iPads have been sold and over recent years they’ve had a sales rate far ahead of traditional PCs.
It feels a little hard to believe that it has already been 5 years since that original iPad launch day. Where were you on that April morning? Did you buy an iPad that day? That month? In 2010?
USA Today has a great report up on Ethan Och, a High School student with a muscle atrophy disease that was making it impossible for him to keep up as a drummer in his High School band.
With the help of a wonderful music teacher and the iPad, he’s managed to stay in the band and thrive.
I’ve always thought there were a lot of impressive iPad apps for making music, but this story is by far the one that’s most likely to put a smile on your face when seeing what the iPad can do. Check the video story out at this USA Today page.
The latest iPad sales numbers – reported by Apple yesterday in their Q1 2015 financial call – were down on the same quarter the previous year by around 20%. Even though Apple sold 21 million iPads in the quarter, a number many rival tablets haven’t reached in all their time on the market, those results will not doubt generally be viewed as disappointing.
In the Q&A session that followed Apple’s rundown of results, Tim Cook was asked about how optimistic or bullish he remains about the iPad, following a couple of ‘disappointing’ quarters. His answers indicated that Yes, he’s still very bullish about the iPad. Here are some of the reasons he gave for that view:
— First-time buyer rates are high – above 50% in some parts of Europe and in China
— Customer satisfaction is off the charts and in usage and commerce share for tablets it holds dominant positions
— Although he says Apple is still learning what the upgrade cycle is for the iPad, he says it is clearly longer than that of the iPhone and is likely somewhere between iPhone and PC
— Apple’s partnership with IBM and work being done in the enterprise is going very well, and that ‘can move the dial there’
— He doesn’t think we’ll see very different results in next few quarters’ results, but over the long haul he is very optimistic and bullish
All good points, and good to know.
This afternoon Apple is reporting their results for Q1 of their financial year. While there were insanely large iPhone sales numbers reported, the iPad numbers were down.
21.4 million iPads were sold in the quarter – down from 26 million in the same quarter last year. Meanwhile, the iPhone smashed all its records – with 74.5 million sold in the quarter. Tim Cook noted that they sold 34,000 iPhone per hour, 24 hours a day, for the entire quarter. That’s unreal sounding.
I’m sure the iPad numbers will be looked at as disappointing, and Apple definitely didn’t seem to want to dwell on them. Tim Cook did not even say the word iPad in his introductory comments, while he talked a lot on iPhone, Mac, iOS, Apple Pay, Apple Watch, and even Project Red.
While there’s no reason to celebrate the iPad results this quarter, it’s worth keeping ‘disappointing’ iPad numbers in perspective. I don’t have numbers in front of me, but I’d venture an educated guess that there are very few other tablets (if any) that have sold 21 million in their entire history.
iPad sales have been on a downward trend this year, with quarterly sales figures not matching the previous year and market share decreasing also (though much of that is due to the rise of cheap, white-label tablets).
Some view this as a sign that the iPad has seen its heyday and is now on the decline. Others feel it’s a natural place for the iPad to be in after its first few years on the market.
Jim Dalrymple, who runs The Loop and is famous for his ‘Yep’ pronouncements that are taken as confirmation of any and all Apple rumors, shared some of his thoughts on this subject this week. Here’s a key slice of those:
The great thing for consumers is that the iPad is built so well, people don’t feel the need to upgrade them as often. Apple also ensures the new iOS is compatible with a couple of generations of iPads and developers often do the same with their apps.
When you consider the iPad is either a first device for one segment of the market that isn’t doing high-end computing, or a complement to other devices for another segment, the need to upgrade quickly is low.
People treat their iPad purchases like they treat their computer purchases. …
Simply put, the buying cycle for an iPad is a lot longer than it is for an iPhone.
I think he’s spot-on, and that’s the biggest reason for slowing iPad sales, along with better competition from some Android tablets (I love the Nexus 7) as the years have gone by since the original iPad launch.
Another thing worth noting is that even iPad’s declining sales are still way, way ahead of any single rival device, and they still outsell any single PC model and often sales numbers for entire PC making companies. iPad is still king of the hill by just about any standard in the tablet arena, and any of its rivals (or even most PC vendors) would be more than happy to have its numbers.
Apple is promoting the iPad as a holiday gift with the slogan “From one gift come many”. It’s an excellent strapline to highlight how versatile the iPad is, and the accompanying text expands on the idea:
Let them prepare a feast. Choreograph a recital. Organize a toy drive. And take their entire songbook caroling. Give them iPad this holiday and they’ll do more than they ever imagined.
I really like this promo – the slogan is great and the very short body text for the promo mail is perfect. Looking at the image and reading that text lets you immediately think of what your child, your significant other, or a close friend could do with an iPad.
Nicely done Apple.
Is an iPad on your shopping list for anyone this year?
Kevin C Tofel has a great post up at Gigaom Mobile, running down some reasons he thinks the iPad lineup may no longer need a yearly refresh. The two main reasons for this are that right now there just aren’t a significant number of iPad apps that can fully take advantage of the latest, greatest iPad hardware; and that the typical user’s refresh cycle for a tablet device is likely a lot longer than for phones and closer to that of PCs.
Well, that’s my quick paraphrasing of Tofel’s reasons – here’s part of his take on iPad apps and new iPad hardware:
Put another way: Is there a “killer app” that really needs the iPad Air 2 hardware to make a huge impact? I can’t think of one.
Note that I’m not trying to put down app developers here. There are tens of thousands of programmers working hard to make great iOS apps. Some will be happy to see the new Metal graphics tool available in iOS 8 for sure. And I have no doubt that more visually and computationally complex apps will be afforded a better experience on the iPad Air 2. I just haven’t seen a software-based reason to compel many people to upgrade their hardware. It may take a year or more before app capabilities catch up to the hardware in the latest iPad.
I definitely agree with Tofel’s prediction that we will start seeing a refresh of just part of the iPad lineup each year; as we already have done really. This year’s update to the iPad mini was minimal to say the least. Same goes for the way it was almost totally ignored at Apple’s new iPad announcement event back in October. It would make sense to do more for the smallest iPad next year, then address the bigger model/models (if we see the rumored new 12 inch iPad) the following year, and then to follow that sort of pattern.
In any case, Tofel’s full post on this subject is well worth a read.
Rumors about a larger, 12 to 13 inch iPad have been around for ages, and seem to have gained ground over recent months. They already feel like they’ve moved into the ‘I’d bet on that’ category of Apple rumors. So this new video from YouTube user Canoopsy showing a mockup of the rumored iPad Pro or iPad Air Plus is interesting, as it offers a quick look at how the bigger iPad’s size would compare to some current Apple devices.
Most notably, the iPad Pro / Air Plus would be not far off a MacBook Air’s size, at least in width and height – and considerably bigger than the iPad Air.
The latest rumors suggest the release time for this larger iPad would be in the April to June timeframe next year. It’s touted to have either a 12.2 or 12.9 inch display, and possibly a new A9 processor chip.
I imagine we’ll be hearing a lot more about this larger iPad early next year.
As Gizmodo and a slew of others have noted on mid-term election night CNN found a special purpose for their Microsoft Surface tablets on their anchor desks:
Last night, CNN wasn’t just covering the mid-term elections. It was also pimping the Surface Pro 3, conspicuously placing a kickstand-ed unit in front of a bunch of its commentators. The catch? They were actually just being used as iPad stands.
You couldn’t make this stuff up. Too funny.
This has been the strangest year yet for me when it comes to the launch of new iPad models. I’ve been under the weather for the last week is my only excuse. I didn’t manage to keep track of exactly when the new iPad Air 2 would be available in Apple retail stores – I kept only seeing details for pre-orders online and store pickup for those who went that rote.
I’ve never been a fan of doing the pre-order routine. I’m lucky enough to have a very nice Apple Store a 10 minute drive from my house, so I have always chosen to go line up (in the years when you needed to) or just get to that store early on launch day morning. It seems less stressful to me that way – no constantly checking package tracking status or watching out the window for Fedex or UPS.
Well, this week I was apparently off kilter enough to not even take notice when the new iPads became available in stores – and didn’t realize they were until I got a promo email from Apple. Then I ordered one for local store pickup right away with the Apple Store app.
Anyway, long story short, I acquired the new iPad Air 2 last night – a 64GB Space Gray WiFi + Cellular model.
Even though I’m still not feeling all the way back to normal, I’ve had time to get the new iPad Air 2 setup and give it a bit of use. It’s the first time I’ve used a full-size iPad in a few years – and I’m enjoying it.
Hope you’re all enjoying your new (and old) iPads this weekend too.
As always, Apple threw around a mind-boggling number of superlatives at their iPad / Mac event today. The world’s thinnest tablet, the biggest iPhone launch ever, amazing this and incredible that.
Two words that did not get a single mention though, in amongst all the big impressive words and numbers: memory and RAM.
The iPad Air 2 is clearly (very clearly!) the new flagship of the iPad line. It’s got Touch ID, a brand new 64-bit chip specially designed for it, dramatically improved cameras at front and back, significantly faster WiFi and superior LTE capabilites, and so on.
But .. does it have more memory than the measly 1GB that has so far been the most seen in any iPad model? It sure doesn’t look like it – as there was absolutely no word on that at all. And of course Apple has never listed RAM specs for their iPhone or iPad models, and the same holds true for today’s new models. So we won’t know for sure until iFixIt or a similar crew get hold of and dissect one of the new iPad models.
My money is on no change, or at the height of optimistic thoughts maybe 2GB for the iPad Air 2.