New “Your Verse” Stories Highlight The iPad As Mobile Composer And Ultimate Travel Companion

your verse

Apple is continuing to add “Your Verse” featurettes to promote the various ways people are taking advantage of the iPad as a platform for work and play. The latest two spotlight videos, which I learned about through iClarified, focus on Esa-Pekka Salonen and Chérie King.

Esa-Pekka Salonen uses his iPad to help him compose whenever inspiration strikes, and Chérie King uses her iPad as an all-around traveling tool to help with photography, sharing content, and navigating landscapes and languages. In typical Apple fashion, the featurettes are fun and beautifully shot, but I like the little bit of extra detail that Apple has added this time around. If you were ever curious about exactly which apps were used in the videos — or even which other apps people like Esa-Pekka or Chérie may use — Apple has now grouped all of them in a convenient custom App Store page for easy viewing (e.g. Esa-Pekka Salonen’s favourite apps).

It’s this kind of dynamic marketing that really sets Apple apart, and I’m looking forward to seeing more of it.



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‘Disappointing’ iPad Sales Make Apple Number 1 in Worldwide PC Sales

Tablet and PC Sales

Here’s another way to look at the ‘disappointing’ 16 million iPads sold in the first quarter of 2014. In the latest Canalys report on the PC market in Q1 of this year, Apple comes out as the Number 1 vendor again – and the iPad is by far and away the biggest factor in earning that position.

Apple’s total number of PC + tablet sales for the quarter was 20.4 million – with the iPad’s 16.4 million accounting for a whopping 80% of the total.

Oh, and the second place PC maker is Lenovo. Lenovo’s total number of PCs and tablets sold (15 million) doesn’t match the iPad sales number.

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Rumors Say Touch ID Coming to Next iPads

Touch ID

According to Apple Insider and a number of other Apple news sites there’s growing evidence that Apple may be bringing the Touch ID feature to the next generation of iPads.

Poking around in code for the Touch ID framework in iOS 7.1, Twitter user and developer “UNiCORN”found a reference to Apple’s iPad lineup, potentially suggesting that the next-generation iPad mini and iPad Air may sport the company’s fingerprint scanning technology.

I haven’t used an iPhone in years and haven’t tried out Touch ID as yet. I imagine it’s a pretty useful alternative for quick access to a mobile device.

It would be interesting to see this feature come to the iPad, but it’s far from top of my wish list for the next gen models. More RAM is my top wish in terms of hardware updates and swipe typing is by far and away the single iOS feature I’d most like to see added.

What are your thoughts on Touch ID? Is this a big one on your next iPad wish list?

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iPad Numbers from Apple’s Q2 Results Reporting

iPad in Business

Apple held their 2014 Q2 financial results call yesterday afternoon. During the call they announced iPad sales numbers which were down compared to the same quarter last year. The number of iPads sold in the second quarter was 16.3 million (down from 19.5 million in Q2 of 2013).

Here are some more impressive iPad numbers shared by Apple during the call:

– The iPad is the fastest growing product in Apple’s history, with over 210 million sold to date. Over the same timeframe since original release, its sales have doubled those of the iPhone.

– iPad users in the US generate almost 4 times the traffic of Android tablets.

– iPad has over 95 percent share in the U.S. education market.

And maybe the most impressive of all:

– 91 percent of tablet activations in enterprise are iPads.

Not too shabby for a ‘disappointing’ quarter for the iPad.

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Cool Things: iPad Concept Mockup – from 2004!

2004 iPad Concept

Wow. How cool is this? A MacRumors forum member shared a concept mockup for an Apple device called an iPad. Not in 2009 with Apple tablet rumors swirling all around. This is back in 2004 – 3 years before even the iPhone launched and a full 6 years before the iPad was released.

The concept itself is not close to what the iPad turned out to be – especially with that trackpad feature, and appears to be more of a smartphone device – but it got the name spot-on.

The Next Web has a good write-up on this.

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“Quitting Apps in iOS Can Actually Worsen Battery Life” – If This is Accurate, then It’s the Best Advert Yet for More RAM in iOS Devices

Thorin Klosowski has a piece up at Lifehacker where he states that quitting apps in iOS can actually worsen battery life – and quotes a former Apple Genius Bar tech on the subject: Yes, it does shut down the app, but what you don’t know is that you are actually making your battery life worse […]

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Happy 4th Birthday to the iPad

Four years ago today, April 3 2010, was launch day for the original iPad. Some said it was ‘just a giant iPod’ while Steve Jobs hailed it as a ‘magical and revolutionary device at an unbelievable price’. In these last four years the iPad has effectively created the tablet market, which has since seen tablets […]

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