I came close to writing what would have been a “me too” article yesterday on the report by KGI covering Samsung’s dominance of the OLED display market and the resulting higher iPhone display prices. I even started typing before I ultimately decided to delete it. There’s nothing wrong with being one of many to report on the same news, and anytime KGI and/or Ming Chi-Quo have something to say, it is definitely notable Apple news.
The issue I had wasn’t with the “me too” part. It was with the natural assumption that the iPhone Edition’s price is Samsung’s “fault.” I even put that in my original headline at first, before backtracking and thinking about it. Then, after thinking a little more, I just backed away from the keyboard for the night. While it seemed natural to blame Samsung for the Edition’s price increase, based on what I believe about politics and economics, I don’t actually believe it’s true. And I STILL almost fell for buying into it.
I have been a Plus owner since Apple first went big with the iPhone 6 Plus, and I haven’t looked back. There is no way I would return to the traditional size iPhone at this point. The bigger screen fits the way I use the phone perfectly, especially when I am in the field at work. Also, the fact that the bigger phone also comes with a bigger battery has meant I haven’t needed a Mophie battery case for the last three years. After my time as a Plus user, I am completely sold on the concept of the large-screen phone.
Well, the new iPhone has to be called something, right? Late this week, the latest iPhone detail to leak was the naming scheme of the new devices. In a sea of iPhone news that hasn’t been all that surprising, word that the iPhone 8 and iPhone Plus would be the “typical” upgraded devices definitely was. The fact that the device we all expected to be the iPhone 8 could be called the iPhone Edition was an even bigger one.
Anytime Apple schedules an event it makes news, and today is no exception. Case in point- even though the September 12 date has been common knowledge for over a week now, Apple’s stock hit an all time high after the release of the official announcement today. That is a level of reach into the both the culture and the wallets of consumers that even Samsung is likely still envious of.
I make no bones about the fact that I am impatiently waiting on Apple to add Pencil compatibility to the iPhone experience. I’ve been waiting since the first moment I saw the Apple Pencil demoed on stage with the original iPad Pro. While I absolutely understand Apple’s reasoning in pairing it with the iPad as its initial platform, there are confirmed use cases, as well as a confirmed market for a quality stylus paired with a large-screen phone. Samsung has turned this formula into a second flagship platform.
In 2015, Apple decided to shake things up a bit in the cell phone market. They launched an invasion into the territory of cell service providers by offering the iPhone Upgrade Program. The program is similar to the installment plans that all of the major US cell carriers started offering a year or two before, but a couple of major distinguishing factors. First off, the phones come unlocked, and can be used with any of the major carriers. Second, the phones arrive covered by AppleCare+, which offers up to two reasonably priced repairs per year for accidental damage with small deductibles.
I have taken a pretty hard stance of avoiding all of the too-early to mean anything rumor madness surrounding the coming iPhone 8. We are getting close to the point where the rumors will start to become more and more consistent as the device that will become the new flagship iPhone heads toward final production. Until then, we still have a few back and forth debates raging over whether certain features will be either disabled at release to be turned on with a later update, or cut from the device altogether. I discussed three of these features in question in yesterday’s article, The iPhone 8- A “Sense of Panic” Might Be Just What the Doctor Ordered, and Touch ID was among them.
I read an article by Mark Sullivan of Fast Company today about rumors of a “sense of panic” surrounding unfinished hardware and software features of the coming iPhone 8. There has been absolutely no shortage of rumors about this device, and that will only get worse as we get closer to the Fall, so that doesn’t make this piece remarkable. However, most of those rumors are coming from leaks in the supply chain overseas. The difference here is that Mr Sullivan is actually claiming that this information is coming from a source from within Apple. Whatever you think about that, the article itself is far more balanced and informative than most iPhone 8 rumor pieces, so I recommend taking the time to read it.
You can’t throw a digital rock across the Interwebs today without hitting an article opining on the ten year anniversary of the release of the original iPhone. It’s a momentous occasion, to be sure, but there’s not a lot to say on the importance of the iPhone that hasn’t already been said many, many times over. I wrote a piece on Steve Jobs’ announcement of the iPhone earlier this year to mark that ten year anniversary, so rather than add another drop to today’s ocean of iPhone articles, I will just stick with a bit of what I’ve already written.
Rather than tell you why the release of original iPhone was so significant, and what about it was so revolutionary, I think it’s more important to ask YOU why. To get the ball rolling, I am going to post an excerpt from my earlier article dealing with how I came to be an iPhone user:
As an Apple blogger, I have to be careful not to get too uppity when complaining about rumor coverage, lest I prove myself a hypocrite. Glass houses and all that. Rumors are a big part of what we all talk about, and they always have been. I have been steadily covering iPad rumors since I came back on board at our sister site iPadInsight.com back in February, and will continue to do so when rumors of the coming iPad Pros are mentioned. And if you keep up with Apple, you already know that when there are lulls between hardware releases like we currently find ourselves in, the coverage of every little rumor increases to fill the vacuum.
I have heard plenty of accounts of Find My iPhone coming through in a pinch to prevent theft, or to track down a thief after the fact. Apple’s service is solid and reliable enough to be accepted and recognized as a legitimate data source by most police departments, making it the ideal first response tool to retrieve a lost or stolen iPhone. If you have an iPhone or other iOS device and don’t have this feature turned on, why not? If you don’t, you might reconsider after reading the following story.