Photo Source: Jon Prosser
The main thing that made Apple stand out from the rest of the personal computing market during the early parts of the company’s recovery and rise in the late 90s and early 2000s was design. We saw it in their first big hit after the return of Steve Jobs with the original iMac. Those machines brought a style and sense of fun that no other computer company could match for years.
We’ve all had our ups and downs this year. 2020 has been one crazy ride and it has affected pretty much everyone, everywhere. Even Apple, one of the biggest and most profitable companies in the world, isn’t immune. However, while everything has arrived a bit late this year and we think some devices that were planned for this fall were delayed until 2021, they have still managed to get all of their most important hardware out the door.
Tomorrow, Apple closes the book on an eventful 2020 with their One More Thing event.
If there’s one thing Apple has down to a science at this point, it’s handling hardware pre-orders. Other than a little snafu with my Apple Watch Series 6 two months ago, which was really a band inventory issue rather than a pre-order problem, my experience the last few years has been smooth and easy.