Category Archives: Siri

Siri Shortcuts Has Great Potential, But Will It Be Realized?

While Apple is bringing us lots of handy and interesting new feature additions in iOS 12, it is Siri Shortcuts that shows the most potential to enhance how we use their mobile devices. This broard range of new features promises to bring AI and machine learning capability front and center for iOS users, give us more flexibility to create remote actions, and also give developers a better chance to integrate with Siri.

In short, Shortcuts has the potential to change the way we see and use Siri. That makes it a potential game-changer for Apple. However, right now it is still just potential. Will it be realized?

Continue reading

Share This:

Apple Needs to Make Siri Great at Something

With the HomePod showing up on my doorstep next Friday, I’ve been doing some thinking about Siri lately. Why is the overall impression of Apple’s digital assistant so negative? There are recent surveys and tests showing it as being competitive with Alexa, Google Assistant, and Cortana in some areas. There is real evidence that many “normal” users aren’t as dissatisfied with it as we in the tech community and the “Apple bubble” are. So what is the problem? Where is the disconnect?

Continue reading

Share This:

2018 Predictions and Resolutions: The Year of Siri

A couple of weeks ago, I predicted that 2018 will be the Year of Face ID for Apple. Based on the early device rumors of what is coming this year, that looks to be a pretty safe bet. I think it is just as much of a given that 2018 will also be the Year of Siri. It’s about time, as a focus on pushing Siri forward in terms of both features and user satisfaction is already long overdue.

Continue reading

Share This:

Apple is Reportedly Buying Music Recognition Service Shazam

A couple of days ago, I asked if Siri is finally starting to improve. I’ve seen some positive changes and evidently I’m not the only one. However, as was noted in the survey that was the main focus of my article, Siri isn’t where it needs to be when it comes to music. This has to be a major concern for Apple, especially considering that they recently delayed the release of a new hardware platform that will depend heavily on Siri’s skill as a “musicologist.”

Continue reading

Share This:

Is Siri Finally Starting to Improve?

When you live with something for a while, it can be difficult to detect little changes that occur over time. The subtle differences and small tweaks can slip by without notice. I am definitely having this experience with Siri in my daily use over the last few months. I can’t tell you when both Siri and the on-board Voice Dictation started replacing and correcting words after the fact based on grammar rules, but I see that it’s happening on a regular basis now. One direct example I noticed recently would be Dictation replacing “there” with “their” based on the context of the sentence after I had dictated a few more words. I’ve seen the same with “your” and “you’re,” as well. This makes voice dictation far more flexible and usable, since I don’t have to go back and edit as often.

Continue reading

Share This:

Siri Shift- The Move to Craig Federighi’s OS Group Marks a Big Change for Siri

If you are an Apple fan, you’ve probably already heard that the company has officially shifted the responsibility for Siri from Eddy Cue’s Services Group over to Craig Federighi’s OS Group. On the face of it, this may not seem like a big deal, but looking beyond this one event to the context of many other changes in the last year, I feel like it will be, and I’m not alone in thinking that.

It also could easily be interpreted as a failure on the part of Mr Cue, who has done wonders for stabilizing and incrementally improving Apple Maps, iCloud, and Apple Music. Despite his successes in other areas, it is difficult to ignore the stagnation and lack of direction for Siri under his watch. Based on recent comments from both former and current Siri team members, it seems that there has been a lack of effective leadership, direction and emphasis on the service over the last several years. That period of time has seen all of the other major voice assistant platforms catch or surpass Siri in both accuracy and capability.

Continue reading

Share This: