Classic – Steve Jobs on Consumer Research Done for iPad

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A slice from an article yesterday at The New York Times:

Shortly before the iPad tablet went on sale last year, Steven P. Jobsshowed off Apple’s latest creation to a small group of journalists. One asked what consumer and market research Apple had done to guide the development of the new product.

“None,” Mr. Jobs replied. “It isn’t the consumers’ job to know what they want.”

I’ve always heard talk of Jobs and Apple having this sort of approach, but somehow missed this flat-out expression of it at the iPad unveiling.

Wow. A lot of cojones to take that approach and to come right out and say it that way, but it sure seems to have paid off.

Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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