Simple and brilliant, as is so often the case with Apple’s TV ads. There’s no voiceover at all – just a quick run-through of some of the great things you can do with it, accompanied by descriptive words like delicious, current, playful, literary, artful, productive, and of course … magical.
Patrick Jordan
Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.
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Does anybody know what that first cookbook app is?
I took a quick look at the section of the App Store that lists those, but it looks like they haven't updated it yet for this latest ad.
Looks very much like 'The Betty Crocker Cookbook' for iPad.
The ibooks segment of the ad shows 12 books. I recognize all but one. Does anyone know what the 3rd book on the 1st row is? This is the list of the books shown:
Row 1:
Janice Y.K. Lee: The Piano Teacher
Kathryn Stockett: The Help
UNKNOWN??? (cover looks like picture of a desert)
James Patterson: I, Alex Cross
Row 2:
William Kamkwamba: The Boy Who Harnessed the Wind
David Sedaris: Me Talk Pretty One Day
Joshua Ferris: Unnamed
Charles Finch: The Fleet Street Murders
Row 3:
Michael Pollan: Food Rules
Stephen King: Under the Dome
Kelly Corrigan: Lift
Stephenie Meyer: Eclipse
PS: It is tough to have OCD :-)