I imagine most of you have seen the recent Microsoft TV ads for Windows tablets by now, as they’ve been getting some heavy airtime lately. The latest one, shown above, features a Siri-like voice that points out a number of supposed limitations of the iPad when compared to a Windows tablet. Those limitations include the lack of an official Powerpoint app on the iPad.
That’s pretty rich given that …
— There’s no iPad Powerpoint app only because Microsoft themselves have decided not to release MS Office on iOS, which likely means they’ve lost out on billions of dollars worth of app sales.
— There are a number of very capable replacement apps for Powerpoint on iPad, from Apple’s excellent Keynote app to Quick Office, Documents to Go, and others.
It’s also striking that in its two new ads attacking the iPad Microsoft has chosen to feature an Asus-made Windows tablet for its head-to-head (some would say apples to oranges) comparisons. They don’t use their own Surface tablets, which were originally hailed as the state-of-the-art in Windows tablets.It’s also interesting that the strapline for this ad is ‘Less talking, more doing’. Pretty bold stuff from the platform that has a tiny fraction of the available productivity apps actually designed for use on a tablet.
I don’t think these latest Microsoft ads are terrible by any means. They may well be effective with a lot of hardcore Windows fans and some corporate users who still believe the nonsense about the iPad being a consumption-only device. I can’t see them winning over many iPad or even Android users though, or any of us who have no need for MS Office apps.
What do you all think of these Microsoft ads? Have they swayed you towards a Windows tablet?