If you buy the digital editions of Popular Science or TIME Magazine on the iPad, they cost $4.99 each — same as on the newsstand.
However, one-year subscriptions to Popular Science (the paper magazine) are currently selling for $12 — or $1 an issue. And TIME subscriptions can be had for $20 — around 35¢ an issue.
That’s an excerpt from a recent report by Philip Elmer-Dewitt at Fortune, on how some of the print publishing industry is thinking about pricing for iPad versions of their titles.
The article mentions that prices for a number of iPad editions should get lower ‘in a month or so’ when Apple begins allowing magazines to set up subscriptions in the App Store. Even then though, it looks like at least some popular titles won’t be cutting prices by that much – noting that Popular Science is still planning to charge $29.99 for 12 iPad issues.
So far I have only purchased one magazine issue on the iPad – the issue of Time magazine that featured Stephen Fry interviewing Steve Jobs, and the iPad itself. I was very impressed with that issue, but I cannot see myself buying often at the current price of $4.99 per issue.
I think ‘iPad edition’ costs need to come down to at least close to the print subscription rates to be tempting for me. At $1 per issue / $12 per year, a quality title would be very tempting. At $4.99 a pop, they are quite easy to resist. :)
What about you all? Have you bought / subscribed to any iPad magazines yet? What are your thoughts on pricing so far?