Apple Opening a Temporary ‘Popup Shop’ in Downtown Austin for SXSW

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South By Southwest (SXSW) – the ever-popular annual music, film, and interactive festival – kicks off here in my lovely hometown of Austin, Texas tomorrow. The first four days of the event are the SXSW Interactive festival – which attracts techies and geeks and online stars from around the world. And it looks like this year Apple has decided to make it much easier for all those good people to spend their money on shiny new Apple products.

The Austin-American Statesman reports that they’re set to open a temporary store – or ‘Popup Shop’ – in a prime downtown location tomorrow, to coincide with the opening of SXSW. Oh, and the other little thing that happens tomorrow of course is the launch of the iPad 2.

The new temporary store is in the Scarbrough Building at 6th and Congress Avenue, right in the heart of Austin’s downtown area. Hopefully the popup shop will draw tons of SXSW-ers – and keep them all away from my local Apple Store. Smile

Thanks to reader Rand for mentioning this on my earlier post about where to buy an iPad 2 on launch day.


Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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