Apple Store in San Francisco, via Harry McCracken.
This is a very nice move by Apple Retail – showcasing laptop style keyboards for the iPad. As Apple Insider reports, tech journalist Harry McCracken spotted this display at a San Francisco Apple store recently, and I think it looks great. And it’s an excellent idea to show off what’s available for the iPad in this area.
Also, it’s particularly good to see this now, while we’re bombarded with TV ads for the Microsoft Surface Pro line of ‘tablets that can replace your laptop’. I’m so, so sick of those ads – and their way overblown claims about the Surface and the bashing of either the iPad or MacBooks in most of them.
Those ads pitch the Surface’s keyboard as some sort of miraculous new innovation for tablets, when the fact is there’s been a huge range of high quality 3rd party keyboard options for the iPad for years now – including some stellar ones that attach as a case. Nearly all of them costs less than the $130 Surface keyboard, which does not come free with the $1,000+ Surface devices.
It’s also good to see this in Apple stores just to raise general user awareness of these keyboard options for the iPad. I need to go take a look at my local Apple store and see which manufacturers’ keyboards are being featured. I hope and expect to see Logitech and ZAGG among them.