New iPad TV Ad Is Titled ‘Change’

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The latest new TV ad for the iPad hit the TV airwaves yesterday during yesterday’s NFL games. It’s called change and it’s a minute-long, fast-paced mashup of a range of different apps being put to use on the new iPad Air 2.

Here’s the text that accompanies the ad on the Apple site’s page for it:

iPad Air 2 isn’t just the thinnest and lightest iPad we’ve ever created. It’s the most powerful. From the studio to the classroom, the field to the garage, it’s helping people discover new and better ways to do the things they love. Imagine what you’ll do with it.

The apps shown in the ad include OBD Fusion, which offers guidance on optimizing your car’s performance, AutoCAD 360, iStopMotion for iPad, Post-it Plus, Adobe Lightroom, Codea, Paper by FiftyThree, and quite a few more – the full list of the apps shown is at this Apple page for the new ad.

Apple Insider says the ad ‘harkens back to playful iPod spots from years ago’ – and I’m not sure this is a great way to highlight the versatility of the iPad. I think the rapid-fire pace of it might not delver that message very clearly to potential new or novice iPad users. This sort of ad seems great for an iPod, because it’s a far more basic device in terms of what it does.

What do you all think of this new iPad TV ad?


Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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