Apple’s first TV ad for the iPad Air is a good one. For most of the one minute ad the focus is on a pencil, and some similarities between the iPad and a pencil are made clear in the ad’s opening line:
It’s an extremely simple tool; but also extremely powerful.
The voiceover ends powerfully as well, just before the iPad Air is revealed just behind the pencil:
It’s used by scientists and artists, scholars and students. It’s been to classrooms, board rooms, expeditions — even to space. And we can’t wait to see where you’ll take it next
Oh, and one little extra thing that makes this ad great: the voiceover is by Bryan Cranston, aka Walter White of Breaking Bad. His great voice goes perfectly with this style of ad and reminds me of the iPad 2 ads that featured Peter Coyote. Good stuff.
Patrick Jordan
Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.
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Like the Video comparison for Ipad Air verses Ipad 4
We are reluctant Apple adopters, however are seriously considering shortly to be released in Nov 2013 in Aus New Ipad Mini with 128 GB.. Look forward to your comp between Air and New Mini Ipad.
Tks Rob