Evidently Santa’s is getting a lot of letters about Apple’s iPad Air. According to real estate blog HomeSnacks, the company’s newest tablet is a pretty popular potential present this year. That’s especially the case for people living in Alabama and Massachusetts. More on that in a second.
The Air 4 obviously isn’t the only Apple gift popping up across the US.
Photo Source: HomeSnacks
HomeSnacks found that Hawaii, California, Missouri, Illinois and New Jersey are all-in on the iPhone 12, while the Apple Watch reigns supreme in Texas and Virginia. And again, the Air 4 is top of the list in Alabama and Massachusetts. Apple coming up number one in nine states out of fifty is pretty solid and should bode well for the bottom line and stock price next quarter.
If you are wondering how HomeSnacks came to their conclusions, they had a little bit to say about it in the article:
We started by perusing Google Shopping 100 to see which gifts were most popular nationwide. Then, we researched which states were searching for those gifts the most, relative to other states.
Using Google Trends, we determined what Christmas presents each state wants a disproportionate amount of. We examined over 20 high ticket items. From there, we determined what present is searched a disproportionately, high amount in each state.
Seems reasonable to me. It isn’t scientific by any means, but Google certainly knows who is searching for what when, as well as where they are.
Speaking of Google’s current rankings of products. their Shopping Gift Guide for the Techie also has a lot of Apple at the top. The Apple Watch Series 6 and iPhone 12 come in second and third respectively and the 2020 iPad Air is just behind in fifth place. The company also got some headphones in the Top 16, as the Beats Studio3 cans clocked in at twelve.
I can understand the iPhone 12 and Apple Watch Series 6 showing up on a lot of letters to Santa this time of year. However, I was pleasantly surprised to see the iPad Air 4 come in as high as it did. As an iPad fan, I love this new tablet and I had a feeling that it might become the default Apple tablet going forward.
That said, you never know if what someone like myself sees as a great combination of features, design and value will translate into actual sales. The Air 4 retails for $599, which is on the high side for a mainstream tablet. The new Air also hasn’t been out very long. However, that doesn’t seem to be dampening interest among Holiday shoppers. Now it’s just a matter of whether the 2020 iPad Air being searched for and added to Holiday shopping lists turns into tablets under the tree.
Are you looking at an iPad Air 4 for yourself or someone you know as a Holiday gift? Do you know someone else who is? If so, let me know in the Comments section below or on Twitter @iPadInsightBlog.