iPad App Store Now Shows Warning for Apps with In-App Purchases

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Offers In App Purchases

After a number of recent headline stories about young children racking up huge bills with In-App purchases and Apple having to settle a class action lawsuit by parents relating to the iOS ‘freemium’ model. the iOS App Store now shows a sort of warning label on apps that offer In-App purchases.

For now, it’s a pretty innocuous little label just below the category and rating listing for an app in the iPad App Store. I think it could do with being a little more prominent, and perhaps even include the word ‘warning’ in front of it – or have a small symbol to indicate that it is a warning.

What do you all think? Is this label sufficient to make parents and kids aware or should the label be clearer?


Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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3 thoughts on “iPad App Store Now Shows Warning for Apps with In-App Purchases”

  1. Personally, I hate in-app purchases. I prefer to pay once and not to be constantly reminded. I think in-app purchases is a big anti-UX issue. This really annoys not only my kid, but me and all my friends. My 12yo son says “the best game I like to play is minecraft, because you can’t see there these stupid messages ‘buy gazilion diamonds for only 100$'”. And if even kid is smart enough to not be treaten like a fool, what about mature guys?

    The man who invented this money-making machine should be thrown from the helicopter screaming :D

    So, I have a word for developers; DON’T treat your clients like fools. Be straight and honest. Maybe release software without in-app purchases; “PRO EDITION” or sth.

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