So the iPad has been out for around 10 days now – and we’ve all done a huge amount of browsing around, installing, and trying out iPad apps right?
One thing that was clear as soon as we started seeing iPad apps hit the App Store is that they are priced a fair bit higher than their iPhone counterparts. Many apps seem to be priced right around a mid-point between an iPhone app sort of price and a Mac app’s price point – much like the iPad itself is filling a space between iPhone and laptop / desktop.
In just these first 10 days, I’ve paid $19.99 for an essential productivity app (Things) $9.99 for a few top notch games and other ‘serious’ apps, and $4.99 for a number of titles. I’ve asked for and / or accepted very few promo codes thus far for the iPad – largely just out of impatience to get going and trying out a lot of apps I’d been looking forward to seeing on the iPad.
The pricing levels for iPad apps are quite a sea change if you’ve been accustomed to buying iPhone apps for the last (almost) couple of years. Here are my quick thoughts on the higher pricing after a few days of browsing / buying / using iPad apps:
— I’m glad to see the higher prices, even though my wallet may not be smiling at me. I’ve always been happy paying for good apps, and I hope that the higher prices bring bigger revenue to deserving developers and help fund more good apps for the iPad and the iPhone platform as a whole.
— I expect the higher prices do make for slightly more selective buyers. It seems like a given that there will be fewer impulse purchases in the iPad section of the App Store – at least on titles with steeper prices.
— Expectations will be higher to go along with paying more for apps. I doubt that a $9.99 RSS reader app will get the same sort of ‘Well, it was only $3.99’ forgiveness on missing features or similar, that it’s lower-priced iPhone siblings have, for example.
— It is lovely seeing some of my iPhone favorites coming out with universal binary versions (that include an iPhone, iPod Touch, and iPad version all rolled into one package). Getting a shiny new (and very impressive) iPad version of 1Password Pro for free, for example, was a very welcome surprise.
— Some of the tougher choices for users will come when apps choose not to go the universal binary route, but instead just to produce a beefed-up (hopefully) iPad version. Then you have to weigh up how much better the custom iPad version will be than just a scaled-up iPhone version. I haven’t found many iPhone versions that I enjoy using in their 1X or 2X forms so far.
What do you all think of iPad app pricing so far? Have higher-priced apps been proving to be worth it?