I get quite a few approaches every day about new (or not so new) iPad apps. Some are great, some are terrible, and some just leave me asking why anyone would ever create this app. Cardboard is definitely in the Why? category.
It’s full app name is Cardboard: The Original Hobo Sign. What bothers me about the app is that all of the promotion I’ve seen for it so far – in the email approach I got and on its App Store page – seems to be aimed at making fun of (or at the very least making light of) homeless people. Here’s a few examples:
— The promo artwork for it shown above, with the strapline ‘For The Tech Savvy Homeless’.
— This lovely line from its App Store page:
Cardboard lets you write and display funny hobo signs — whenever you have something really important to say and you ran out of actual cardboard.
— And then there are lines like these from the app’s ‘library of funny phrases’
Need cash for alcohol research
Will take verbal abuse for a dollar
Maybe it’s just me, but I find the tone of all of this has a nasty, mocking feeling to it. I don’t find homeless people funny, and I really find this app to be in very poor taste. There’s even a rating comment for the app that hails it as a great app for kids. Jeez. I know I would not want my daughter to even see this app – much less think it’s great to have an app based around making fun of less fortunate people.