Richard Branson’s Project magazine was released in the App Store late Monday night, or officially Tuesday Novermber 30th. The app’s publishers have called it a ‘revolutionary’ new title for the iPad, one that sets the standard for iPad / tablet editions.
One of its big features that would help it live up to its own hype is meant to be that it will be constantly, continually updated:
PROJECT is a monthly magazine that will change daily, hourly – minute by minute at times – to give its global audience of early adopters a month of entertainment for less than the price of a decent cup of coffee.
Well … it has been over three days now since the magazine hit the iPad. I ‘ve checked again this morning and there is no new content at all. So I have to ask again – where are all the daily, hourly, minute by minute at times, updates? Did this standard-setting new title decide to launch and then give the Updates staff the week off?
Whatever the reason, this is a very lame start for Project, given what it promised to deliver.