Project Magazine – 3 Days In, Still No Content Updates

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Project magazine for iPad

Richard Branson’s Project magazine was released in the App Store late Monday night, or officially Tuesday Novermber 30th. The app’s publishers have called it a ‘revolutionary’ new title for the iPad, one that sets the standard for iPad / tablet editions.

One of its big features that would help it live up to its own hype is meant to be that it will be constantly, continually updated:

PROJECT is a monthly magazine that will change daily, hourly – minute by minute at times – to give its global audience of early adopters a month of entertainment for less than the price of a decent cup of coffee.

Well … it has been over three days now since the magazine hit the iPad. I ‘ve checked again this morning and there is no new content at all. So I have to ask again – where are all the daily, hourly, minute by minute at times, updates? Did this standard-setting new title decide to launch and then give the Updates staff the week off?

Whatever the reason, this is a very lame start for Project, given what it promised to deliver.


Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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4 thoughts on “Project Magazine – 3 Days In, Still No Content Updates”

  1. I feel the same way. You'd expect that for the first magazine they would go the extra mile and live up to their promise of continuous updates. If they lack to update this first issue, it doesn't look good for any following issues. Personally, if there are no updates soon, I won't be buying any new releases. The magazine looks cool, but doesn't contain all that much. Let's hope Virgin will step-up their game very soon.

  2. I've been impressed with the varied content and iPad implementation so far. I have yet to finish going through all the articles, so if they were updating daily even, it'd be too much for me. It "is" my first iPad magazine, so maybe I'm an easy mark, but so far I like it and plan to buy the next issue.

    1. I agree that the content mix is pretty good and that there is a lot to like about this first issue. But – that same thing can be said for a large number of new iPad editions for leading titles. This one though was touted, by its own publishers, as being 'revolutionary' and setting a new standard. And, it specifically promised fresh content, daily, hourly, even minute by minute at times. They offered those promises – I just don't see them being delivered on.

  3. I liked the concept and design nice but the standard of writing so far is pretty poor – came across as a student mag.

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