Image Source: angelapaige.com
I guess the publishers of Project magazine for iPad took a wrong turn at that crossroads of promises and reality. I finally got an answer back from my contact at Project, after asking why there were no new content updates at all – zero – in over a week, from a magazine that touted itself as ‘revolutionary’, claimed to be the standard-setter for iPad edtions, and promised this in terms of content refreshes:
PROJECT is a monthly magazine that will change daily, hourly – minute by minute at times – to give its global audience of early adopters a month of entertainment for less than the price of a decent cup of coffee.
That’ s an impressive promise – and sadly now it is confirmed that it’s also absolute ‘bollocks’ as one might say in Richard Branson’s home country. Just not true. Here’s the answer I got from Project about when we might expect to see any of these daily, hourly, minute-by-minute updates:
… this month the updates come in the form of comments, blog posts and the ‘Projected’ section of the magazine. For the next issue we’re looking at ways of adding whole new feature pages through the month.
How pathetic does that sound? I’d say very. So what is being updated in reality? Comments – seriously??? That is user-generated content. And the blog. That is *not* an integral part of the magazine itself. It is the same as being fobbed off to any other iPad edition’s online site. Oh, and the ‘Projected’ section, I haven’t even seen in over a week of looking at the app.
So, for my money, the answer to what’s being updated in the app is … zero, nothing at all. And the publishers are ‘looking at’ ways of adding new pages in the next issue. That sounds like no real promise, which is just as well because all their original promises on this subject have proved utterly false.
Project is not a terrible title, or even a terrible iPad edition. It’s a pretty good one. But … it’s probably the most disappointing new iPad title to hit the App Store – purely because the publishers themselves created lofty expectations for it, and they’ve come nowhere near living up to them. They talked the talk – big-time – but they haven’t done any walking at all as yet.