SXSW Go for iPad – Official 2012 Mobile Guide to South by Southwest

South by Southwest 2012 kicks off today in my lovely hometown of Austin, Texas. The SXSW Go app for iPad (and iPhone) has been updated for this year’s event and is ready to serve as ‘the official mobile app for getting the most out of attending SXSW 2012’.

The app offers a schedule of events (for the Interactive, Film, and Music portions of the event), details on events each day, maps and help on getting around, a photo gallery, a listing of speakers and exhibitors, and a Discover section that includes brief details and highlights of bands appearing, films showing and more.

Here’s a slice of its App Store features list:

Schedule – Search/browse the entire event list, create and save filters based on category, sub-category, track and venue
Map – Quickly see what’s going on around you and how to get there
Floorplans – For each level at several key venues
Search – Quickly find events, venues or exhibitors via keyword search
SXSocial integration – Login to view thousands of Registered Attendee profiles and make connections
Post Your Photos – Upload your own pics, view and rate photos and see them on a map
Social – You can also keep an eye on all the SXSW Twitter, Google+, Facebook and YouTube posts
Share – Post about your favorite events via Twitter or Facebook, or send via Email or SMS. Pre-filled hashtags and links.

And here’s an App Store link for SXSW Go; it’s a free app and a universal app designed to run on both iPad and iPhone.