The Guardian iPad Edition Downloaded Half a Million Times, Free Trial Period Ends This Week

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The Guardian iPad Edition has been downloaded over half a million times since its release a little under three months ago. I haven’t seen many comparative sets of information from other iPad newspaper publishers, but that seems like a promising number.

I wonder how many of those who’ve downloaded the app though – especially as the three month initial free trial period is about to run out on Friday of this week (1/13). From there onwards you need to take out s subscription plan – currently priced at $13.99 a month.

The Guardian iPad Edition has also added the Guardian’s Weekend magazine to its content mix starting this weekend (in the Saturday 1/7 issue). 

The new weekly section, accessible from the app’s top navigation bar, will feature content from the Guardian’s award-winning magazine supplement, including columns from Tim Dowling and Lucy Mangan, letters, fashion and beauty, blind date, recipes from Hugh Fearnley-Whittingstall, Yotam Ottolenghi and Dan Lepard and Alys Fowler’s award-winning gardening column.

As much as I enjoy The Guardian’s quality content and breadth of coverage, that’s just not an amount I’m willing to pay right now. There are just too many good inexpensive or free sources of news to justify that price. I hope The Guardian may adjust that price significantly in future.

What about all of you? Any Guardian and / or Guardian iPad Edition readers here? If so, will you be subscribing when the free period runs out this week?


Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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