This year, the device in question is the iPad. It is everywhere, from the conference center to the networking dinners to the press conferences to the shuttle vans, with everyone from executives to journalists tapping away with one or two fingers.
That’s a slice from an article in The New York Times today, which highlights that while other technology companies spend heaps of money to have a presence at The World Economic Forum in Davos, Apple just lets its products do the talking. The iPad is clearly front and center this year, and this is one heck of a crowd to make an impression in. It’s full of world leaders, economists, and some of the world’s brightest minds. Here’s its mission statement at its web site:
The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas.
Here’s a mention of one of those who is clearly impressed with the iPad:
… it received an ostentatious Davos product placement (unpaid, one would assume) on Wednesday night when PresidentDmitri A. Medvedev of Russia whipped one out during the question-and-answer session that followed his keynote address.
News Via: The New York Times