BMW is putting the iPad to work at the South Florida International Auto Show in Miami this week. They’re using iPads instead of traditional specification panels used to display vehicle information and pricing.
In addition to displaying technical specification and pricing, the iPad offers consumers enhanced functionality such as the opportunity to design their own BMW using the digital configurator. Consumers can experience the dynamic features of the displayed models with the iPad’s multimedia features, such as video content and photographs.
The iPad is going to allow Auto Show visitors to explore various color, wheel, and interior options available for each model. There’s going to be one iPad for every vehicle on the showroom floor. The South Florida International Auto Shows runs from November 5-14, and BMW plans to continue the iPad experience at other auto shows in North America.
Good to see another great use for the iPad, and another blue-chip brand embracing it.
News via: TUAW