Coffee and the iPad are a great pairing. Just check out a local Starbucks and you’ll see ample proof of that. Now The Guardian newspaper is providing its own unique twist on this combo with their new #GUARDIANCOFFEE pop-up coffee shop.
As Techcitynews reports, this new coffee shop in Shoreditch, East London offers fast and free connectivity, iPads on the tables, and Twitter streams and infographics projected on the walls. Oh, and of course easy access to the iPad edition of The Guardian.
This is quite an interesting move for a newspaper company. Newspaper and magazine publishers are faced with many challenges as the demand for their print publications drops and they look to establish their digital titles. A large number of popular print titles, including The Guardian and several rival UK newspapers, have brought out iPad editions over recent years.
It will be fascinating to see if this move has any impact on The Guardian’s iPad and digital editions over time, and whether the pop-up coffee shop is a success for them.
Do we have any London readers here who have checked out a #GUARDIANCOFFEE yet?