iPad at Work – Creating Magical Holograms

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Making Future Magic_ light painting with the iPad – Blog – BERG

Very cool video.  I’m not able to embed it, so you’ll need to click on the image to see it – but it’s well worth it I promise. Here’s a little bit about the wildly creative people behind it, via Gizmodo:

The video is a collaboration between Dentsu London and BERG, the latter of which is responsible for awesome projects such as BBC Dimensions and the Mag+ tablet concept.

And some detail on some of the methods used in producing it, via BERG’s site:

Light painting meets stop-motion

We developed a specific photographic technique for this film. Through long exposures we record an iPad moving through space to make three-dimensional forms in light.

First we create software models of three-dimensional typography, objects and animations. We render cross sections of these models, like a virtual CAT scan, making a series of outlines of slices of each form. We play these back on the surface of the iPad as movies, and drag the iPad through the air to extrude shapes captured in long exposure photographs. Each 3D form is itself a single frame of a 3D animation, so each long exposure still is only a single image in a composite stop frame animation.

The beginning portion of the video offers a lot of ‘the making of’ type talk that explains how these amazing effects were created.  Honestly, that was all pretty much Greek to me – but the end result is definitely pretty magical. 


Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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