2D Boy, the developers of World of Goo HD, have got a great blog post up, offering a rundown of the award-winning PC and platform game’s launch on the iOS App Store. Here’s one of the more striking quotes from the blog post:
… In the first month of sales on the iPad App Store, World of Goo sold 125k copies (thanks to being prominently featured by Apple). In comparison, World of Goo’s best 31 day period on WiiWare was 68k copies (thanks to a mass mailing by Nintendo), and on Steam it was 97k copies (thanks to two promotions at discounted prices). So far, the iPad version is by far the fastest selling version of the game, both in terms of number of units sold and in revenue generated.
What makes this even more amazing is that this is a two year old game released on a platform that is less than a year old. The iPad doesn’t have the benefit of an install base built up over several years.
A very nice success story. The blog post goes into lots of great detail on pricing and promotion strategies that 2D Boy employed for World of Goo HD. Check it out here: http://2dboy.com/2011/02/08/ipad-launch/