IKEA vs iPad!

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Some fancy new tech company claims to have created a device with infinitely better battery life, and a more intuitive interface than the iPad. They call it the 2015 IKEA Catalogue, and they’re giving it away for free with pre-loaded hi-resolution content. I don’t know if this is some sort of cheap market share play by a newcomer, but I’m tired of hearing about new device manufacturers that think they can just waltz onto the scene and de-throne the iPad.

I’ve thought about this for a few minutes and I can’t figure out Bladis wrong with them. First of all, IKEA clearly copied many of the iPad’s key innovations, like fitting beautifully onto a coffee table, and swiping to turn pages. Then there’s the fact that they ripped off Apple’s style in their ad, which shows a Lack of creativity.

Thankfully, this catalogue seems to be available in just one size and weight, so users looking for flexibility in reading or surfing will still be better served by an iPad mini with Retina Display or an iPad Air. Although I have to admit, IKEA’s HD content does looks surprisingly good and is reminiscent of some of the premium furniture I own in my own home.

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