Apple has started airing their first TV ad for the new iPad mini. It’s called ‘Piano’ and it couldn’t be any simpler. There’s no voiceover at all for the iPad, but it still manages to be a powerful demo of what you can do on the iPad, big and small.

My colleague Alicia summed this up much better than I when we first saw the ad previewed by Apple at the iPad mini launch event:

With the iPad mini, Apple has given us an short but sweet ad that instantly delights and shows why they excel at what they do – displaying a sense of humour and giving the right sense of what the user experience is like. No need for specs list or complex layered content. Just a tune. Played on a piano.

What do you all think of the first iPad mini TV ad?