iPad Mini: Apple Calls It ‘The Whole Package in a Smaller Package’

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iPad Mini

One of the key points Apple is emphasizing about the iPad Mini is that it’s still ‘every inch an iPad’ – in fact that’s the strapline on the Apple product page for the new smaller iPad. In the Features section for the iPad Mini there’s another similar tagline:

iPad Mini straplines

At their event today and throughout the iPad Mini product pages, a lot of emphasis is put on how Apple wanted to deliver the smallest possible iPad while still delivering ‘the full iPad experience’. In one of the promo videos shown during the event Sir Johny Ive describes the process as a concentration rather than a reduction – making the case that it is far from just a downsized iPad.

Here are a few of the examples offered up by Apple to back this argument:

— The iPad Mini has a single-cell battery that’s the thinnest ever made by Apple, but it still lasts just as long (10 hours).

— The iSight camera in the iPad Mini is smaller, but still takes 5 megapixel photos and 1080p HD video.

— The iPad Mini has the same 1024X768 display resolution as the iPad 2 – and Apple says it also has 35% more screen area than a 7 inch tablet. Apple also touts the fact that although the screen is smaller it’s ‘even more prominent’ – due to the reduced width of the bezel on two sides of it. And it offers this slick sounding feature that will be important given that reduction in the bezel size:

iPad mini intelligently recognizes whether your thumb is simply resting on the display or whether you’re intentionally interacting with it.

I’m still digesting what I saw and heard at the Apple event earlier and making my way through all the details on the iPad Mini. Lots more to come today and the rest of this week.

Patrick Jordan

Founder and Editor in Chief of iPad Insight. Husband, father to a lovely daughter, Commander of the Armies of the North, dog lover (especially Labs), Austinite, former Londoner, IT consultant, huge sports nut, iPad and mobile tech blogger, mobile apps junkie.

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